Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications. Media Monitoring & Analysis. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Catch up time in AI.

Company 150

Company Tools Technology Software 150

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. During a cordial exchange, which sadly is rare online these days, this sentence stood out for me: “Martech is marketing’ is an acknowledgment of the necessity to have tools and skills for wielding those tools in modern marketing.”. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product.

Tools 60

Tools Pinterest Marketing Media 60

Cision

FEBRUARY 11, 2016

Integrated social strategies also require integrated social tools. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

AUGUST 30, 2016

This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. How many international organizations were prepared for #Brexit and its impact on their business? Look at your industry for additional scenarios that might be playing out right before your eyes.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

MAY 6, 2015

You probably wouldn’t walk into a hardware store and buy an elaborate tool that you have no evident use for, but for some people this seems like an acceptable way to measure the value of PR to an organization. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JUNE 3, 2020

4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Burrelles Fresh Ideas

JUNE 6, 2023

These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Invest in social listening and media monitoring tools. One of the best ways to preempt and even avoid a crisis is to have monitoring tools in place. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Will you hold an external or internal press conference? Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ReimaginePR

NOVEMBER 4, 2020

Lumia x 2 or 3- will clamp on to your computer or work on stands that you can buy from them too – worth buying the (lights are on special for $69 each right now and stands are $29 each) One thing to know though: it takes weeks to get your lights and customer service is spotty at best.

Interviews 156

Interviews Film Skype Privacy 156

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Contently - Strategy

AUGUST 11, 2022

You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. What content can you generate that can help them make the case for your product or services and prove bang-for-the-buck?

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms. Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. You learn, you laugh and you try to keep up.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

APRIL 27, 2017

Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. Now, you might say, my executives don’t have time to handle customer complaints. Everyone has five minutes–even your CEO. Chancellor@uwec.edu [link].

Twitter 60

Twitter Customer Service Interviews Employee 60

Melissa Agnes

FEBRUARY 16, 2016

Keeping a master stakeholder contact list in a safe place (such as a dedicated crisis preparedness drive) will turn out to be one of the most handy tools in your crisis preparedness toolbox. That said, social media is a strong crisis communications tool when: You need to reach a large group of people at once. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78

Brand Branding Customer Service Twitter 78

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. The report provides an international perspective on the challenges facing the PR business. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it. This means each sentence of an article or post is evaluated individually and gets its own sentiment (positive, negative, neutral).”

Data 87

Data Enterprise Survey Instagram 87

PR in High Definition

JULY 22, 2019

In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake. At this point, we’ll rely on AI-powered tools that counter deepfakes.

Media 74

Media Viral Video Newspapers 74

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. However, marketing is rooted in selling, and can be a significant enablement tool and sales generator.

Marketing 75

Marketing Meeting Resources Energy 75

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49