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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Now, many of these industries have a more positive response rate. Your customers are demanding it.

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6 tips for differentiating your brand by improving customer service

Agility PR Solutions

Whichever industry you are in, businesses face stiff competition from around the globe. With many offering similar products and services at similar prices, one of the best ways to set your company apart from the competition is to offer excellent customer service. Utilize automation […]. Utilize automation […].

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Now, many of these industries have a more positive response rate. Your customers are demanding it.

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2023 omnichannel customer service overview: Product knowledge up, personalization down

Agility PR Solutions

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

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Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

Deirdre Breakenridge

During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. You might wonder what has customer service to do with PR? 4 reasons PR pros need customer service skills: Put yourself in their shoes. Put your client first.

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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. Content Visual content is paramount in the apparel industry. This strategy attracts attention.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.