Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds.

Community 93

Community Facebook How To Web 93

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Foster loyalty and encourage repeat purchases through exceptional customer service.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Social Media & Community Management. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Social Media & Community Management. With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. I know what you are going to say: The PR industry is moving slowly. And if you feel bold, take it to another level: Connect with peers from different industries than yours.

Customer Service 150

Customer Service Meeting Community Conference 150

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. A CTO or COO will have knowledge or insights that are distinct from those of a customer service office, but social content should be linked by a common strategy and organizational values.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR Used correctly, Twitter can have a huge impact on customer service, perception and reputation. PR peeps take note!). Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. ” Of course – even with this definition – identifying your industry’s influencers and developing relationships with them isn’t easy.

Marketing 120

Marketing Customer Service Community Conference 120

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information.

Industry 40

Industry Trends Customer Service Internal 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Brand Branding Facebook 68

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Educate future customers. Build a community.

B2B 170

B2B Social Media Media Education 170

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. While many of us are recipients of SMS marketing for promotions and discount codes, a great way to connect with your customers is to include your social media links in your texts. If you do not use sites like Bit.ly

Mobile 109

Mobile Social Media Marketing Media 109

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Keep your eyes peeled. Perhaps a major cross-border shakeup?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

AUGUST 2, 2016

Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Consider implementing sponsored content, social ads, custom display ads or even guest posting on an industry thought leader’s blog. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Contently - Strategy

NOVEMBER 29, 2023

Here’s a breakdown of what topic pillars entail: Broad Topics: Topic pillars are usually broad themes that are highly relevant to your brand, industry, and audience. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Cision

APRIL 20, 2016

Customer service. Use social media as a customer service platform. Saying ‘I don’t know’ creates validity and authenticity for your community.” Tips to humanize your brand: Live video. Social media platforms such as Facebook Live, Periscope and Blab allow people to connect on a closer level. Leverage influencers.

Social Media 120

Social Media Customer Service Video Conference 120

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook B2B organisations. This can make it difficult for them to gain exposure and build recognition in their industry. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Without a core of innovation, the bitcoin story would be just another fad.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. In those six years, what have you learned about working in social in a highly regulated industry? Why do you continue to choose health care over other industries? take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. This can make it difficult for them to gain exposure and build recognition in their industry. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry.

Small Business 52

Small Business Strategy eBook Reputation 52

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

HMA Public Relations

DECEMBER 16, 2020

MORE INFORMATION: One Step Beyond’s one-of-a-kind educational, recreational, employment, and life skills programming enables participants to achieve independence, self-sufficiency and employment that enables participants to contribute to and achieve greater social participation in their communities.

Corporate 40

Corporate Training Transportation Nonprofit 40

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Konnect Agency

APRIL 1, 2021

Working at a lifestyle public relations firm with clients across a wide variety of industries including food & beverage, franchise and more, there are a ton of different ways to amplify this with media relations. Now more than ever, we need to encourage mutual support of one another and help our communities. The list goes on.

Brand 59

Brand Branding How To Consumer 59