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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position.

B2B 334
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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

You should be – a can-do outlook is a boon in this fast-paced industry. PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked.

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The Value of B2B AI

5W PR

AI is now essential for businesses in all industries. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Customer data analysis helps AI identify potential customers for a product or service.

B2B 97
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How to Lead the Rebrand of a Global Company

Cision

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. You may have slightly different communication forms, depending on the audience (customers vs. employees). It’s no easy task — trust me. Everything.

Company 267
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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.