Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JANUARY 18, 2024

As a media monitoring and solutions company, we believed that our monitoring capabilities and metrics could benefit the public’s understanding of the United States 2024 Presidential election discourse. You can make the most of the data we can provide to you in this media analysis by viewing our latest report here.

Report 195

Report Analysis Construction Data 195

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

The Proactive Report

DECEMBER 9, 2022

Where are they on social? What podcasts are they listening to? When you have this data at your fingertips and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content. Who is in your audience?

Analytics 246

Analytics YouTube Analysis Data 246

PR for Anyone

FEBRUARY 21, 2024

She currently serves as a Clinical Associate Professor of Psychiatry at the New York Presbyterian Hospital, Weill-Cornell Medical College, and a psychoanalyst with the New York Psychoanalytic Institute. Tips for Managing Stress Information overload and the current state of the world is causing increased stress and anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

The Proactive Report

OCTOBER 30, 2023

The current economic climate is still in flux and the possibility of a recession remains a possibility. What are people saying about your brand when discussing CRM systems on social media? Discover your current Brand Visibility Score. Where are they on social? What podcasts are they listening to?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook also overshadows other social channels with its sheer size.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

NOVEMBER 8, 2023

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Engage in active listening. Read non-verbal cues.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

AUGUST 9, 2021

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. It will be interesting to see how this plays out amid the current TikTok/Universal Music debate. Find out the latest updates that could impact your strategy below.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts.

Community 206

Community Nonprofit Conference Social Media 206

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience.

Media 102

Media Radio Print Newspapers 102

Buchanan PR

FEBRUARY 14, 2024

Currently dealing with a reputational issue? It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed. In fact, as soon as rumblings of a potential crisis begin, preliminary messaging should be drafted, including a media holding statement to have ready in case the situation hits the news.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. How to do that?

How To 149

How To Social Media B2C Television 149

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Identify who is responsible for listening, and when. Are you covered on weekends and off hours? This is the scary part.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

MARCH 6, 2024

She’s currently at her home base in Southern California, nestled in her mother’s backyard, but Patti’s wanderlust spirit remains strong as she plans to hit the road again soon. This is a calling for listeners of all ages—seize the present moment and embrace the journey of creating a meaningful and fulfilling life.

Travel 130

Travel Groups Technology Creativity 130

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

Advertising 62

Advertising Advertising Print YouTube 62

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. Search listening Search listening based on understanding the queries that users ask of Google is becoming a powerful form of insight for marketing and public relations planning.

Google 124

Google Reddit Comparison Trends 124

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Here are six ways to customize a media pitch so journalists read it and respond. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Here are six ways to customize a media pitch so journalists read it and respond. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting.

Pitching 156

Pitching How To Media Privacy 156

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

OCTOBER 24, 2023

You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. The key lies in spurring customer engagement whenever, wherever and however possible.

Strategy 96

Strategy Ethics Social Media Data 96

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. AI is currently challenging this. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

Newsfile

DECEMBER 13, 2023

Draft an agenda for [company website address’s] annual shareholder meeting to reflect the current issues, strategic priorities, and operational focus of [company website address]. Identify current market trends for strategic IR planning in the [industry description] industry.

Financial 105

Financial Crisis Management Training Analysis 105

PR for Anyone

DECEMBER 13, 2023

She shares heartening messages from younger listeners inspired by older women’s stories, who find courage to take risks and realize that failures are stepping stones to growth and learning. Christina and Melissa encourage listeners to new things and embrace the learning journey that comes with it. Careers are another evolution.

Groups 130

Groups Consumer Exercises Fashion 130

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97