Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 26, 2024

Media relations Stay ahead of the game by connecting with the media. Industry participation Get actively involved with the B2B tech community. Attend industry events, engage in online forums, and sponsor applicable events. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Crisis Communications. Event & Experiential Marketing. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. International Association of Business Communicators (IABC) World Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 24, 2023

They work closely with their clients to develop effective communication strategies that emphasise transparency, accountability, and a commitment to food safety. Food PR agencies also play a critical role in crisis management. Choose an agency that can clearly articulate your message to the target audience.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. When asked, “Why?”

Survey 129

Survey Communications Measurement Internal 129

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. As Chapter leaders, we have an obligation to prepare for emergencies and unexpected events. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Managing Media Relations and Messaging During times of regulatory scrutiny, media attention intensifies, making effective media relations and messaging even more critical.

Community 52

Community Education Leadership Guidelines 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Augustine’s six stages of crisis.

Tools 170

Tools Government Crisis Public Affairs 170

Solo PR Pro

MARCH 28, 2023

Later this year, she’ll retire from her long PR and marketing career to focus on other passions, including hosting themed parties and events for friends and family. Pennie remembers the biggest budget event she helped a client put on was San Francisco-themed. It’s an interest she’s peppered into her career as well.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Google Analytics 4 supported: If you’re using the Burrelles Premium platform to track your media coverage, you can now integrate GA4 with your PR measurement data in Reporting to see when your media coverage drives visitors to your website or campaign landing page. We can help!

Pitching 94

Pitching Print Measurement Report 94

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Hope to see you again this year for another terrific event!

Hotels 40

Hotels Conference Analytics Sports 40

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ethical Voices

OCTOBER 16, 2023

I knew I really wanted to work with students, so I started in the international student office working with our international students doing recruitment, student affairs, event planning, communications, all of it. Years ago, I did a crisis communications certificate through PRSA. Take your time.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 116

Communications Case Study Training Reputation 116

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Want more crisis communication advice? Is there any value in moving on?

Crisis 120

Crisis Crisis Communications Local Social Media 120

5W PR

SEPTEMBER 13, 2019

Consider all the tools available to you to deal with these priorities: risk management, crisis communications, brand marketing, brand activism, content creation, events, cause-related marketing, reputation management, social media, employee volunteerism, internal and external communications, media relations, shareholder relations, multimedia,and community (..)

Publicity 68

Publicity How To Case Study Meeting 68

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice.

Pitching 52

Pitching Training Radio Media Training 52

Reputation Us

SEPTEMBER 25, 2019

Follow Your Crisis Communications Plan. A comprehensive crisis communications plan should outline how you will identify an adverse situation. In the event you find yourself caught off guard, how will you categorize whether a crisis is minor, moderate or major? Strategize Media Relations.

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Cision recommends customers start by tracking five events and can track up to 30 events out of the box. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 89

Publicity Media Advertising Advertising 89

PRSay

SEPTEMBER 28, 2016

Tasked with fundraising and event planning, I was doing little, if any, strategic public relations planning. I regained a fluency in public relations beyond my media relations background. After working over 10 years in television news, she made the leap to public relations.

Television 60

Television Media Training Crisis Communications Course 60

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. This can include articles, how to start travel blog posts, videos, and social media campaigns. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

The Stalwart Blog

NOVEMBER 6, 2015

PRSA members have access to numerous learning resources such as paid and complimentary on-demand public relations training courses and webinars that cover topics such as social media, media relations, measurement and ROI, crisis communication and more. Are you attending and participating at events?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Victorious PR

FEBRUARY 4, 2023

PR Builds Visibility With a trusted public relations team, your brand will have more visibility and personality to build that trust with others. PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What is a crisis? How important is crisis management? Technological breakdowns.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62