Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most. ideas and execute them?

Creativity 78

Creativity Technology Marketing Web 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. remains to be seen.

B2C 73

B2C B2B Agency Trends 73

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

Agency 171

Agency Energy Travel Government 171

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Agencies typically seek specialist financial support to help with the tax relief application process. “We

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 112

Creativity Film Video Retail 112

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Agility PR Solutions

JULY 29, 2018

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?

Technology 60

Technology Marketing Survey Creativity 60

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Here, technology isn’t about entertainment. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. Agencies offer a path to promotion. Almost certainly, yes.

Agency 122

Agency Nonprofit Corporate Training 122