Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. That strategy is probably a gimcrack. Do the results prove out your pitch?

Pitching 67

Pitching Strategy Local Banking 67

Prohibition

JANUARY 6, 2023

A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots. Pitch to your strengths. Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Wildfire

JULY 16, 2018

While not impossible, it needs a considered strategy and an understanding of what broadcasters are looking for. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. Be creative. Plan early.

Pitching 40

Pitching Radio Film Print 40

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Let’s look at some clever strategies that will make your media kit top-notch. Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. You’ve got it. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. I think we’ve established a lawyer can’t make guarantees.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’m inspired by their creativity and enthusiasm to deliver results. . The business strategies that work today won’t necessarily work tomorrow. It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Here’s how I could control those slots. I put the scheduling link in my email signature and, as appropriate, I cite it in email correspondence.

Meeting 98

Meeting Writing Pitching Case Study 98

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies. 4) Pitch your content for a roundup. How do you find them?

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. What are the main components of a successful PR strategy? If you find the compelling human story in what you’re pitching, you’ll be successful. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Shift Communications

SEPTEMBER 18, 2017

This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. B: The first quarter look strong until right around the middle of March.

Analytics 132

Analytics Data-Driven PR Data Software 132

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls. DO Get Creative.

Strategy 40

Strategy Media Radio How To 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Could you see this content in a printed magazine, encyclopedia, or book? How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. And value comes from quality.

How To 71

How To SEO Google Examples 71

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 7, 2015

Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Image: Flazingo Photos ( Creative Commons ). Ask for it.

Tourism 120

Tourism Television Print Industry 120

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Remain open-minded. Want to see our other innovators?

Data 120

Data Nonprofit Analytics Instagram 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Develop a pre-release video strategy Don’t dump everything on journalists the day of the release. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. So PR pros will need to keep this in mind as they develop and implement their PR strategies.

Sports 60

Sports Pitching Print Local 60

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear! How to refresh your PR approach?

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? But it’s not a good place to start.

Training 52

Training How To Video Corporate 52