ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. It not only leads to speed of execution for clients, but it promotes staff mobility. I started my own firm in the model of the first one.

Agency 351

Agency Creativity Corporate Internal 351

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. This mobile-only group of users is forecasted to increase to 52 million people by 2021. What else does automation in this brave new world of mobile-only communication look like? Guest Post by Amanda DiSilvestro.

Mobile 65

Mobile SEO Small Business Analytics 65

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 87

Technology Automotive Trade Shows Hotels 87

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. Tech tools for staying connected . We still love monthly Zoom happy hours, and have explored new features on Slack for productivity. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

ImPRessions - Crenshaw Communications

MAY 20, 2020

In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device. As of May 5, 2020, 85% of Starbucks locations reopened for mobile ordering and delivery. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Vice President, Marketing Technology.

Mobile 60

Mobile SEO Guidelines Software 60

PRSay

OCTOBER 17, 2019

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

Groups 138

Groups Mobile Real Estate Skype 138

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits.

Mobile 73

Mobile Video Interviews Film 73

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 164

Conference Technology Mobile Analytics 164

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Mobile World Congress LA, October 22-24, Los Angeles. Get your speaker submissions ready! Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

5W PR

JANUARY 15, 2024

Consumers will adopt creative st͏rategies ͏to stretch their budgets. User-friendly financial solutions, mobile payments, and digital wallets will continue to gain traction, offering convenience͏ and speed. Look for increased adoption of cryptocurrency and blockchain technology in niche markets.

Consumer 78

Consumer Ethics Trends Mobile 78

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.”

Software 129

Software Analytics Technology Video 129

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

SEPTEMBER 24, 2015

Mobile Technology. Being technology savvy helps to reassure millennials concerned about safety, since they indicate they would text or email with friends and family to confirm their safety and provide status updates. millennials through mobile devices is vital because 85 percent own smartphones, according to Patel.

Travel 120

Travel Hotels Mobile How To 120

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors.

Blogging 96

Blogging Automotive YouTube Mobile 96

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile! Long live long-form.

Trends 120

Trends Mobile Video Film 120

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Similar to Snapchat, Instagram works best on mobile screens or tablets. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices?

Report 135

Report Mobile Pinterest Conference 135

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . We were launching Hubs around the Globe and we needed to power these M Live Command Centers with a suite of technology. Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

PRSay

JULY 26, 2022

Technology undoubtedly is finding its feet to attract audiences and the metaverse is the new buzzword that marketing, advertising and PR firms are beginning to experiment with. Indian weddings are happening on meta during COVID, and the gaming and sports industry are using this for amplification and garnering additional [viewers].

Local 133

Local Crisis Management Internal International 133

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Career mobility. But early in one’s career, an agency environment may offer greater upward mobility, particularly if the agency is growing.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Big brands like mobile providers (Sprint, Verizon) and restaurant chains (Chipotle, Domino’s) personify the explorer poker face.

Brand 273

Brand Branding Consumer Social Media 273

Cision

AUGUST 18, 2015

According to data from Pew Research , more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. As a result, first determine whether you’ll need to cater to this increasing mobile crowd. Image: francois schnell ( Creative Commons ). Know Who Your Listeners Are.

Software 120

Software Mobile Content Marketing Tools 120

Bianchi Biz Blog

MARCH 2, 2023

You might also be interested in: Meet the Media: Doug Newcomb, Freelance Automotive Journalist 2023’s Best Podcasts for Automotive and Mobility Technology Suppliers Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News The post Why the ‘Cheaper’ PR Agency Is the Worst Value appeared first on Bianchi PR.

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

MAY 26, 2016

Imagination and creativity will rule. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. In the age of higher quality content and greater competition for audiences, brands will be looking for more creative, novel, eye-catching ideas.

Viral 136

Viral Creativity Advertising Advertising 136