Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Get our recent white paper today! Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Optimization works in conjunction with measurement.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line.

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 14, 2015

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Get our white paper today!

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? Check out our “Video Streaming Best Practices for PR” white paper! Use them to measure audience interest and participation. The answer is simple: the video itself. Write a script.

Video 120

Video Education Mobile B2B 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. The bottom line: marketing communications needs to approach its understanding of data and metrics smartly.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. The key for marketers is to drive content discovery by the right audiences.

SEO 75

SEO Engineering Blogging Content Marketing 75

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Content marketing releases must tell convincing stories, convey topical authority and convert.

Writing 40

Writing SEO Web Content Marketing 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content. Am I boring you? See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Stern + Associates

MARCH 10, 2023

When developing your PR and business growth strategy, don’t overlook publications and events tied to industry and vertical markets. Correlate PR success to tangible business outcomes Traditional PR results – whether it’s in the form of a media placement or speaking invitation – can be a critical measure of a PR program’s success.

Publicity 98

Publicity Conference Leadership Measurement 98

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Communication professionals should be able to partner with marketers to leverage this feature for increased sales when it is rolled out on a greater scale. This could have ramifications for measurement and monetization for branded content.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. 3 PR Trends in Tactics, Measurement and Organization.

Survey 98

Survey Media Relations Corporate Communications 98

Cision

MAY 20, 2015

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. When you think about it, a press release is just another component of your content marketing strategy.

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

JUNE 23, 2015

Want to measure your PR’s value? Click here for a free white paper that shows how! There’s no single marketing or PR tool that will make you rich overnight. Image: markheybo , Simon Bleasdale , Paurian , Ministerio de Cultura de la Nación ( Creative Commons ). Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71