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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 147
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5 Ways Your Company Can Make a Social Impact Today

PRSay

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks.

Company 154
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224
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Behind the Headlines With Imelda Suriato

Cision

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces.

Trends 151