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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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Q&A with Andie Davis, Account Executive

Landis PR

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 88
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189
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From Graduating Class to Working Class

Shift Communications

Last month, I had the honor of accepting the Rising Star Award from the Mayborn School of Journalism at University of North Texas. Prior to SHIFT, I started my career as an intern for a nonprofit organization in Texas, and seized any opportunity available. These obstacles enabled me to grow both personally and professionally.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.