Creativity Local Media Relations Nonprofit 
PRSay
MAY 23, 2023
The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.
Burrelles Fresh Ideas
MARCH 5, 2024
Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms.
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PRSay
JANUARY 9, 2020
Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.
5W PR
SEPTEMBER 11, 2019
In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. This is true, particularly in small nonprofits.
Solo PR Pro
FEBRUARY 25, 2021
My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. To the rest of the team, I was just traditional media relations. What are agency partnerships?
Burrelles Fresh Ideas
NOVEMBER 7, 2023
I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.
5W PR
APRIL 9, 2019
It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Make a Community Impact.
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