Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. What We Talked About on Growing Social New. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. After that summer, I changed my concentration in the journalism school and never looked back! Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Solo PR Pro

DECEMBER 27, 2022

The visibility plan resulted in being featured in several publications, including PR Week, PR Daily, PR News and Medium, D CEO, as well as increasing our social media presence by 150%. They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan.

Print 58

Print Financial Journalism Healthcare 58

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Hoffman Agency

SEPTEMBER 3, 2020

Each account is very different from the other, so I am constantly learning about new topics and new media outreach strategies. I have also been able to contribute to Hoffman’s Instagram by managing daily Instagram stories and brainstorming new social media campaigns. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 10) Growing challenges of media relations. A survey of communications professionals found more than half (51%) said media relations is getting harder. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 103

Survey Marketing B2B Content Marketing 103

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Social Media, we like…. Sign up for free ebooks, webinars, and other resources (i.e.,

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. You see this often manifest itself in social media. Another mistake?

Education 227

Education Writing Pitching Groups 227

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? Social media is how we interact with one another, and that’s driven by mobile.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

MARCH 1, 2017

It’s an established social media entity valued at over $16 billion and with over 100 million users. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Use classic storytelling technique with a beginning, middle and end. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. So, put your money where your mouth is and be who you say you are — or expect to be outed on social media faster than you can tweet an apology. Get creative. So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

Sports 113

Sports Travel Television Agency 113

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JANUARY 7, 2019

Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?” Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Connecting with the media is a big part of public relations… but it’s not the only part. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Onclusive

SEPTEMBER 13, 2023

Increasing amounts of media outlets and publications are giving their journalists page view targets to hit which means they have to think differently about their stories and how to attract and retain audience attention. If you choose this channel, avoid coming across as overly familiar or informal.

How To 195

How To Resources Pitching Tools 195

NewsWhip

JUNE 10, 2021

So we have social media as a big source of information. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78