Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Upload the article to your LinkedIn page. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

OnePitch

JANUARY 10, 2023

Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches.

Pitching 81

Pitching Financial Video Product Launch 81

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

OnePitch

JANUARY 17, 2023

Learn more about her and her work on Twitter and LinkedIn. Video or phone interview? BB: Short or long pitch? pitches in the morning or at night? BB: Yeah, direct or creative subject lines? View Transcription. Relationship Building 101. [00:06:34] 00:06:34] BB: Okay. Great question. Rapid Fire Questions.

Pitching 68

Pitching Video Interviews Twitter 68

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

OnePitch

DECEMBER 13, 2022

View the links to follow Kimeko McCoy on Twitter and LinkedIn. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] Her Pitching Preferences. [00:04:25] So that is good.

Pitching 52

Pitching System Video Television 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

OnePitch

OCTOBER 4, 2022

Click below to follow Toby Bochan on Twitter and LinkedIn. During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more. Her Inbox & Pitches. [00:02:37]

Pitching 81

Pitching Education YouTube Report 81

Landis PR

MAY 31, 2022

Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. If you are a good writer, creative thinker and love meeting new people – a career in PR can be an extremely rewarding experience. You can get information on them from LinkedIn and other sites.

Communications 52

Communications Software Interviews Journalism 52

Norton's Notes

JULY 12, 2016

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft , is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What advice do you have for PR people that want to pitch you? LinkedIn: Sara Jensen.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

OCTOBER 24, 2022

I love getting creative in the kitchen and entertaining for family and friends. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles.

Media Relations 136

Media Relations Publicity Media Blogging 136

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. They interview their clients and staff and will educate, entertain and inform with their content. 5) You don’t network or pitch. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. Following them on Twitter, Facebook, LinkedIn, etc., Traditional rules no longer apply, so how can your brand gain the media’s attention?

Financial 120

Financial Healthcare Media Relations Technology 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

FEBRUARY 3, 2018

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Tom Pick | Webbiquity LLC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Download the report! Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

OnePitch

JANUARY 3, 2023

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. Follow Zach Wichter on Twitter , LinkedIn , and Instagram. 3 Elements of a Pitch. [00:09:33] ZW: Phone.

Travel 52

Travel Transportation Pitching Data 52

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71