Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

MARCH 15, 2022

They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. It offers solid strategy and alignment.

Agency 322

Agency Creativity Strategy Communications 322

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected . From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. A strong news cycle. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Generative AI tools such as Hootsuite and Sprout Social can automatically manage social media tasks such as scheduling posts and analyzing engagement metrics. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

PR in High Definition

JUNE 27, 2017

Finally, you have thought up the perfect new creative campaign for your client. As PRs, we are naturally creative but that does not always mean that the first idea we come up with is necessarily the best. If your creativity is running a little dry and you are struggling to see the bigger picture, germ.io

Tools 48

Tools Creativity Resources Internal 48

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. There are around 5,855 tools that have the potential to be used in PR currently available online, and that number will only continue to rise.

Reputation 62

Reputation Tourism Creativity Television 62

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 46% identified “a multichannel analytics dashboard” as a tool they would find most valuable.

Survey 81

Survey Corporate Communications Financial 81

Critical Mention

JULY 13, 2021

They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Communications Conversations

JUNE 30, 2016

So again, why are fewer brands adopting Pinterest as a key social media tool? Less participation by brands means fewer people have experience with the tool. Let’s address there one by one in the order above: 1: Get serious–and creative–about visual content creation. Remember, not every brand is Oreo.

Pinterest 97

Pinterest Social Media Tools Media 97

Solo PR Pro

DECEMBER 12, 2023

This is a great way to master how to use the tool in your work and become even more efficient. However, YOU are still the most important tool. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. For results driven CMOs, this makes sense.

Policies 68

Policies Creativity Internal International 68

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. must-read for any internal comms departments! Comic relief: An ode to humour. Do company values add value?

Reputation 133

Reputation Creativity Crisis Employee 133

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

The Hoffman Agency

OCTOBER 23, 2023

If I could have a meeting with my three-months-ago, first-day-as-a-Hoffman-intern self, the girl who was lacking in workplace confidence and needed a few trial runs to learn how to schedule a meeting, I would tell her this: feedback is the goal. Instead, I’ve unlocked my creativity. I don’t feel restrained by fear anymore.

Construction 45

Construction Internal International Meeting 45

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. It’s been refreshing to see what Disqus has done – a new twist on an old tool.

Tools 60

Tools Pinterest Marketing Media 60

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. So check out new tools.

Analytics 130

Analytics Internal International Pitching 130

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65