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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147
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Social media updates: Instagram’s creator marketplace comes to the UK, Facebook streamlines influencer management and TikTok’s creative assistant

Prohibition

The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. The tool is designed to take the legwork/admin out of creator management and streamline the process. Instagram has opened this up to eight new markets including the UK!

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 138
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 5 Essential Tips for Solo PR Pros Hiring Their First Employee

Solo PR Pro

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

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Using internal communication channels to drive organisational performance

Stephen Waddington

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Feel free to start a free trial to get an understanding of the tool. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195