Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Inbound Links.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured? In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

JUNE 30, 2016

Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. So again, why are fewer brands adopting Pinterest as a key social media tool? Less participation by brands means fewer people have experience with the tool. Remember, not every brand is Oreo.

Pinterest 97

Pinterest Social Media Tools Media 97

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. So check out new tools.

Analytics 130

Analytics Internal International Pitching 130

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. In 10 years it won’t be unusual for PR to have its own data science experts to develop new tools and metrics for showcasing the value of PR. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 5, 2023

Our first guest episode is with Stuart Bruce; an international PR professional and co-founder of Purposeful Relations, global advisory and consultancy firm. We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications.

Resources 62

Resources Interviews Industry Creativity 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. Measure performance daily. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. Of course, every. Park future ideas so nothing is lost.

How To 259

How To Social Media Product Launch Construction 259

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. See this earlier post on eight tools for thought leadership.

Retail 136

Retail Creativity Leadership Agency 136

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR in High Definition

JANUARY 26, 2021

And what tools, competencies and mindsets will be needed to successfully navigate it? Our industry is known for creativity but now, we need to get creative with our resources. These missions and goals also need to be accurately measured. In 2021, we will now need to prepare for the ‘next normal’. So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. Images: Sharon Sinclair , Simply CVR ( Creative Commons ).

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. If you are a PR professional, it’s unlikely.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel. What Will The Update Entail?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. The report provides an international perspective on the challenges facing the PR business. PR is a social science.

Government 103

Government Education Print Ethics 103

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. A Simple Measure of Marketing Many Businesses Miss. Has your B2B agency stopped bringing creative content ideas?

Strategy 117

Strategy Crisis Marketing B2B 117

The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms. Definitely, yes. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52