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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Unfortunately, not every nonprofit organization understands how to reach out to youth. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

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4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

Nonprofits know and understand this, but not many look to their example when seeking help. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Images: Sharon Sinclair , Simply CVR ( Creative Commons ).

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you. Are you listening?

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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

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Join Us in Celebrating Our Enhanced, Comprehensive Marketing Services

PR 20/20

Brightfind’s team of talented, creative, and passionate developers is led by Becky Breeden , our new joint CEO with over three decades of experience in digital strategy, consulting, and management. Inefficient marketing, sales, or internal business functions that could be enhanced with automation. We also run in the same crew.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.