Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. 4 Tips to Unleash Your Inner Content Creative Genius.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Want to master multimedia storytelling?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Channels such as Twitter and Instagram thrive on this human connection.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Search algorithm doesn’t penalize for publish date. We love that connection.” Want to become a Pinterest master?

Pinterest 120

Pinterest Banking Mobile Trends 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Use Twitter for business? The Rise of Videos, Images and Content in Media Relations. Include a photo and get 76% more shares.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’m on the frontlines of seeing how marketing and PR can work together. Hubspot’s Marketing Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

NOVEMBER 24, 2015

A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. While the debate hasn’t made it to the courts, the discussion between Facebook and Green shows how the nature factor may grow more complicated as we continue to increase the use of video in marketing efforts.

Examples 120

Examples Viral YouTube Infographics 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. Twitter: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

prTini

NOVEMBER 14, 2014

Are You Making These Networking Mistakes On Twitter? Take Back Your Mornings (Infographic). The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back. Facebook Marketing Tips: The Best Advice, Tried-And-Tested. 5 Creative Ways Small Businesses can Kill it on Twitter. Here’s What Worked.

Twitter 49

Twitter Case Study Infographics Small Business 49

Cision

OCTOBER 28, 2015

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. It’s a must-read for marketers.

Survey 90

Survey How To Reddit Pitching 90

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Despite popular belief, repurposing content on Facebook or Twitter, is perfectly okay, says Mari. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Education 120

Education Facebook Infographics Social Media 120

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Follow her on Twitter: @jenlawhead. Follow her on Twitter: @jenlawhead. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Create a strong content marketing plan. Building a strong content marketing plan will help you stick to a content creation schedule that addresses your audience’s needs and challenges with high quality, relevant content.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

FEBRUARY 13, 2016

Every Friday we do a Twitter chat on #DigitalPR. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. And have fun!

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Every Friday we do a Twitter chat on #DigitalPR. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link]. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. And have fun!

Training 100

Training Film Infographics Examples 100

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. How ready are you to deal with a real-time marketing & PR event? Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Heather Caouette is principal of RAE Communications , providing integrated marketing communications for innovators. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com.

Leadership 81

Leadership Survey Education Exercises 81

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 15, 2024

You also have a built-in outreach market if you promote your content. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. Begin by identifying 10 people in the market you want to work in, who have jobs you might want to have someday. Do they have Twitter accounts? Don’t be afraid to market yourself creatively.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ).

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Content marketing is the strategy of using high-quality, engaging content to bring attention to your business.

Publicity 66

Publicity Small Business Advertising Advertising 66

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40