Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach.

Social Media 120

Social Media Twitter Media Nonprofit 120

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Here are five tips to help you grow your Twitter community and to find great opportunities that can materialize far beyond your Twitter feed.

Community 150

Community Twitter Infographics Tools 150

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign. However, mere presence isn’t enough.

Publicity 78

Publicity Strategy How To Marketing 78

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 89

B2B Report Survey Marketing 89

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Prohibition

SEPTEMBER 4, 2019

The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. Include Twitter polls in your monthly content.

Twitter 48

Twitter How To Infographics Social Media 48

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Video marketing is rising to the top and thriving whilst climbing up the marketing communications ladder.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. It shows that there is a much higher amount of sharing being done on Twitter than on Facebook.

Infographics 77

Infographics Pinterest Case Study Facebook 77

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . of proposals see higher engagement from visuals such as infographics and original images. . Let me know on Twitter @colleeno_pr. Consider using more visuals over text in decks.

Case Study 304

Case Study Infographics Data Energy 304

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing. Twitter’s Impact.

Social Media 0

Social Media Marketing Media Customer Service 0

Buzzstream

DECEMBER 5, 2023

Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build your brand? Example, inbio:content Name – Find authors with a specific name.

Resources 103

Resources Analysis Infographics Examples 103

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter. 15 People Every B2B Marketer Should Follow On Twitter.

Twitter 79

Twitter Infographics Resources Social Media 79

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 99

Engineering Writing Mobile SEO 99

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. See how they market online. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. So how do these legendary teams’ fan bases compare on Twitter? Likewise, knowing someone’s interests can help direct sponsorship or marketing efforts. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Want to master multimedia storytelling?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Buzzstream

DECEMBER 5, 2023

Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build your brand? Example, inbio:content Name – Find authors with a specific name.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. Are you trying to build your brand? Example, inbio:content Name – Find authors with a specific name.

Resources 62

Resources Analysis Infographics Examples 62

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Priscilla is the marketing coordinator for Critical Mention. Evoke Visual Clarity. White Space is Visual Gold. SCHEDULE A DEMO.

Infographics 103

Infographics Radio Instagram Sports 103

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Looking to master new marketing skills this year?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success. About Us page.

Communications 250

Communications How To Telecommunications Employee 250

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. For content marketers, this could mean anything from revising messaging to new visuals. Connect with Lisa on Twitter: @LisaArledge. Reframe it for a new audience.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Channels such as Twitter and Instagram thrive on this human connection.

Marketing 48

Marketing Social Media Video Mobile 48

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

5W PR

APRIL 19, 2021

Given the declining attention span — less than 9 seconds —of human beings, images are more important in marketing, today than ever before. Consistent imagery across platforms—Facebook, Twitter, etc.—helps Brands can experiment with different layouts—say banners, memes, infographics, etc. Keep an Audience’s Interest.

Infographics 88

Infographics Newspapers Study Brand 88

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’m on the frontlines of seeing how marketing and PR can work together. Hubspot’s Marketing Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Use Twitter for business? The Rise of Videos, Images and Content in Media Relations. Include a photo and get 76% more shares.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Chris Lynch oversees Cision’s global marketing teams.

Brand 120

Brand Branding Media Infographics 120