Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics Internal International 95

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Google Community 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. b) “ Overcoming obstacles to marketing technology deployment – expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality.”. 60% plan to run regular internal training and development programs.

Study 114

Study Survey Infographics B2B 114

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

MARCH 15, 2019

They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Style guide and pitch guide. What’s your stance on the Oxford comma?

Company 105

Company Pitching System Interviews 105

Buzzstream

MAY 19, 2022

Or it can come from internal data. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Check out how Neomam tests all of its content as part of its creative process.

Survey 90

Survey How To Reddit Pitching 90

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Contently - Strategy

APRIL 14, 2021

Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. In recent years, brands have been building out internal media branches to focus on target niches, and some have been doing so in lieu of heavy investment in traditional digital advertising. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

Prohibition

NOVEMBER 19, 2019

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date.

Infographics 48

Infographics Video Advertising Advertising 48

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. Don’t be afraid to market yourself creatively. So, creativity is at a premium. Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. There’s a growing body of research suggesting doodling sparks creatively. Increasing brand awareness 46%. Countering the competition 43%.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. I push back. It’s not [just] the CMO.

Strategy 108

Strategy How To Content Marketing Analysis 108

Beyond PR

JULY 12, 2016

In every group, there seems to be that one person who is internally driven to “win” at their job. It’s also always helpful to include images and infographics when explaining more complex ideas. Author Jamie Heckler is the Senior Creative Manager at PR Newswire. Here are my tips and tricks for engaging with each type.

Infographics 40

Infographics Groups Education Strategy 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. team’s warm welcome, trust and support helped me settle down quickly in the new environment.

Pitching 28

Pitching Analysis Local Case Study 28

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters. But, the work doesn’t stop there.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Talk about content fatigue.for both the writer and reader alike. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We help connect our companies with audiences who matter most to the company, from investors to activists to customers.

Analytics 132

Analytics Data-Driven PR Data Software 132