Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth).

Writing 100

Writing How To Measurement Advertising 100

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 40

Writing How To Engineering Education 40

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Do you get a sense of team from your interview experience and from what others outside the organization say or write? Collaboration.

How To 185

How To Leadership Interviews Google 185

Cision

OCTOBER 21, 2015

When it comes to keeping a news announcement timely, no matter your industry, you want to be sure you are writing about something that has happened within the last couple weeks or better yet, is coming up within the next few weeks,” says Rachel Dittman, PRWeb Team Lead. “A Want more tips on how to write a press release?

Guidelines 120

Guidelines How To Writing Creativity 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Utilize consultants or creators who have experience in how to address potentially triggering language or concepts respectfully. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

PR in High Definition

AUGUST 29, 2017

What are the needs of the business, and how will the communications plan aid them? What does ‘effective’ communications mean to you and how can you measure it? What creative ideas will help you stand out from the crowd? How often will you re-evaluate your communications delivery plans? Evaluation.

Writing 48

Writing Measurement Creativity Communications 48

Doctor Spin

JANUARY 2, 2024

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Understanding How To Win The Magical PR Strategy Question demands a deep understanding of what makes your organisation unique—and how it can be leveraged in your PR efforts. Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). We can create content that is valuable to our audiences, distribute it, promote it AND measure it. That’s where we’ll win.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 95

Strategy Ethics Social Media Data 95

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. As you enter your 50s, there are profound shifts in how the brain processes information.

Training 48

Training Creativity Groups Strategy 48

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out! Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

DECEMBER 12, 2015

Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 138

Study Media Relations Media Measurement 138

Beyond PR

JULY 27, 2016

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. And how can I reach up and catch it? Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . Writing in 2010, Adrian nails it.

How To 65

How To Meeting Creativity Agency 65

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52