How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

4 Things to Measure in Your PR

Cision

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. But that’s okay: measure press releases to tell you which topics have received the most attention. Want more accurate PR measurement? Images: jkfid , Okko Pyykkö ( Creative Commons ).

10 creative ways to optimise your B2B content

Doctor Spin

so hard to write a blog article that will get the job done in your inbound marketing strategy? My choice of topics to cover are mostly based on what i want to write about, but these decisions are informed by actual data. Example: For this article, the SEO keyword is “optimise B2B content” Step 2: Write a first (and very rough) draft. “Don’t get discouraged because there’s a lot of mechanical work to writing.

We Should Measure Content Marketing by Relationships

Sword and the Script

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. by Frank Strong.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. 1) Digital is killing creativity in marketing. The majority of marketers claim digital growth is having a detrimental impact on creative quality, new research reveals.”.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Image: Via Pixabay, Creative Commons CC0.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. Social Media Measurement: A Step-By-Step Approach. Made to measure: why PR campaigns need measurement and evaluation. Analytics: the Sideways Approach to Measuring PR.

11 creative ways to pump up your content marketing game

PR Daily

Measuring it. Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Writing 21 to 54 blog posts can increase your company’s website traffic by 30 percent. Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. Creating it. Making it relevant. Resourcing it.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. Always question, experiment, and measure.” Shoulder pads. Hot coffee. Time on my hands.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals. How can communicators of all stripes help the marketing creatives they work alongside? The creative brief.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.

7 steps to accelerating your writing

PR Daily

Ask a bunch of journalists or professional writers how many words they can produce in an hour, and you'll get a dog pile of half-answers and creative guesses. Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.).

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage. RELATED: Join us in San Diego for the Measurement for Communicators Conference.]. Traditionally, press release writing has been rather formulaic, stiff, and especially within the B2B universe, not surprisingly, corporate.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. If you aren’t sure what creative to use, you can use Video experiments to run a test and get results quickly and at no extra cost. Tap into Tailwind to expand and measure your reach on Pinterest and Instagram.

Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. So they should befriend the left-brain, analytical types who can help target the approach and prove results, Rockland says in the talk, "From Barcelona to Integration: Powerful Measurement Principles for Superior PR Programs." Measure in the language the bosses speak. David B.

Creative holiday gift ideas for the PR pro in your life

PR Daily

Here are some creative alternatives to the usual fare: “How about clients that give us three weeks to write a press release and approve it in five hours -- rather than the other way around? I wish for a universal way to measure impressions.”. And finally, if Santa and his elves feel particularly creative, I would love Christmas ornaments made from wood carvings of my favorite brand logos!”. For many, the holidays are a time for to give and receive presents.

The Wildfire way of measurement in PR

Wildfire

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

How to Write a PR Brief and Get the Business Results You Deserve

Polaris

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). There is no one way to write a PR brief, but here are 9 elements that fit most situations. Think again.

How to write a public relations plan in 10 steps

Stephen Waddington

A blog post about writing a public relations plan. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. Real time measurement and agility is a reality for any modern public relations team. 2 Goals and measurement. Measurement is typically an afterthought in public relations programs. AMEC’s Integrated Measurement Framework should be your guide. 7 Creative.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism. MEASURED THOUGHTS.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

MEASURED THOUGHTS. The move is a creative way to jump on the holiday bandwagon while providing a new angle or solution to consumers changing their plans amid COVID-19. Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No.

Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. How will you measure these… through specific links, etc.? So, you see, social media can be measured… and not by trying to figure out how much your followers are worth.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

CMOs bring lower-margin tactical capabilities in-house, such as social marketing, creative production and traditional media management rather than more costly strategic services. Offer stellar media measurement and monitoring. Image by aymane jdidi from Pixabay.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. But with a simple, proven formula for writing a winning press release, coupled with surefire distribution resources, you’ll garner the media attention you deserve. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. Do you know a professional that demands more versatile writing chops?

Weekly Roundup: Measurement Matters

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Measurement Matters November 21st, 2010 Tweet Seeing as how this week was dominated (for me) by measurement – both in terms of conversation and conferences – today’s weekly roundup features seven posts that I think are well worth your time. You don’t have to be Einstein to start measuring smartly.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Want to hear more from Seth on the pros and cons of PR measurement automation?

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. But with a simple, proven formula for writing a winning press release, coupled with surefire distribution resources, you’ll garner the media attention you deserve. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Purpose: Like any good writing, start your content press release with “why” the reader should care about your topic. Check out Do Your Headlines Measure Up? for headline writing tips and examples.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience. Creativity and CMOs will come back into fashion.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

You can take a page from Hotel.com’s playbook by offering creative ways to alleviate consumers’ pain points, whether it’s through offering ways to dream of future vacations or through resources that make staying at home/working from home easier and more comfortable. MEASURED THOUGHTS .

How To Optimise B2B Content

Doctor Spin

There so much more to be blogging to attract business than just writing and publishing an article. And granted — it’s a small operation by any measure. I write the occasional blog article to showcase that I’m knowledgeable in digital strategy and public relations. so hard to write a blog article that will get the job done in your inbound marketing strategy? “Don’t get discouraged because there’s a lot of mechanical work to writing.

B2B 55

4 ways OKCupid handles media relations during COVID-19

PR Daily

Lean on creative assets and share them on your owned social channels for maximized exposure.”. COVID-19 Crisis Communications External Communications Measurement Media Relations PR Industry Research Social Media Storytelling Visual & Video Communications Writing & EditingFinding stories in your data can lead to big earned media wins. As people continue to socially distance, they’re seeking to connect with each other and brands more than ever.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that ?” One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Focus on writing quality – even in the pitch. Don’t put SEO first – writing quality comes first. Be unique and creative to stand out.