How to measure the impact of communications during COVID-19
APRIL 27, 2020
A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.