The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa.

Ethics 52

Ethics Government Journalism Local 52

Stephen Waddington

MAY 19, 2020

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. Catherine explores how the crisis might result in reform in areas of the economy, society and government. There’s a plan to come this week from the UK Government. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

NOVEMBER 8, 2018

So, as a brand, you need to get creative. But, what I see REALLY working well here is government and non-profit content. The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan. Like using AMAs.

Social Media 121

Social Media Reddit Pinterest Communications 121

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. But it is not really fair just to blame tech, as who doesn’t like Free? So it is very possible that some form of legislation compelling tech to pay the piper will be signed into law.

Content Marketing 149

Content Marketing Privacy Government Web 149

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. What is the Impact of Social Media on Public Relations? Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

SEPTEMBER 1, 2015

We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”. Images: Audio-Technica , Steven Depolo , Mike Schinkel ( Creative Commons ).

Media Training 120

Media Training Media Training Interviews 120

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario.

Big Data 81

Big Data Government Local Data 81

Sword and the Script

JUNE 18, 2019

33) “I write speeches and press releases and talk to the media on behalf of the state’s chief fiscal officer about revenue, unclaimed property, government payroll data and other topics.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. (click image for higher resolution).

Employee 151

Employee Print Writing Survey 151

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Local habits are what cannot be seen at first glance.

Meeting 98

Meeting Advertising Advertising Agency 98

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Image via Pixabay , Creative Commons CC0.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Urban planners are considering new infrastructure initiatives within governments and municipalities to better accommodate vehicles and pedestrians.

Meeting 80

Meeting Automotive Media Technology 80

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. Observation 2: “ Facts actually matter”. Observation 3: Good ideas not dead on arrival….but but they can still struggle to take off.

B2B 60

B2B Energy Print Government 60

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Measurement 40

Measurement Nonprofit Education Social Media 40

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Presspage

OCTOBER 24, 2023

Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Hoffman Agency

JUNE 21, 2018

This ensures that all messaging is both consistent and relevant to the local market. And being on top of regulation news is more important than most industries because cryptocurrency is so new and governments are constantly coming up with new laws and official positions. Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 198

Marketing Content Marketing Data Social Media 198

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Wadds Inc.

JULY 7, 2023

Industry bodies, independent networks, local authorities and Growth Hubs often offer funding and support outside Government-led schemes. Creative England Creative Growth Finance Creative Growth Finance provides scale-up loans of £100k - £1m for UK businesses in the creative industries.

Creativity 52

Creativity Technology Government Financial 52

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Since war broke out the German government has issued 36 million maps to the army. WW1 [link] pic.twitter.com/RJcQivRngA.

Creativity 60

Creativity Publicity YouTube Insurance 60

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. CC0 Photo – Small Czech repository of local free-to-use photos.

Engineering 120

Engineering Creativity Google Community 120

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Some of this is being imposed by governments, albeit slowly and with no cohesive global approach:- In the UK, the government will outline new powers for the media regulator Ofcom to police social media. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50