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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 144
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3 strategies to increase revenue by decreasing risk for government customers 

Agility PR Solutions

Some government marketers assume that the procurement process is what makes breaking into the public sector market so hard. The truth is, local government decision makers are process ninjas—if they want to buy something, they can figure out a way to buy it. And […]. And […].

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Let the Sun Shine: Restricting the Press Restricts Markets

Onclusive

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report.

Marketing 370
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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60
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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge. A lot huge.

Local 60
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

The news cycle comes from the top in that (generally) the government sets out its priorities and the media uses this to decide what’s interesting or newsworthy. In China, there isn’t as much room for this type of competition — usually the government places a big bet on one horse, until there’s no other horses left in the race.

Local 36