Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 139

Software Technology Creativity Crisis Management 139

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans. However, it needn’t be all doom and gloom. appeared first on Firefly Communications.

Industry 62

Industry Communications Technology Reputation 62

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. They’re only human. Stand Out From The Crowd! The First Impression.

How To 279

How To Media Pitching Creativity 279

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Input for agency pitches or campaign planning is another area where younger professionals can shine. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. .” Groucho Marx. Why is it a challenge ? How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. This technology allows ChatGPT to understand and respond to user input in a way that feels natural and conversational.

Blogging 62

Blogging Technology Writing Customer Service 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

SEPTEMBER 18, 2018

At the same time, the need for education and clever promotion has never been more pertinent, with emerging cryptocurrency firms demanding nuanced communications strategies in a way traditional technology firms and products have never had to do. Management teams are typically atypical. Some have never worked for a company before.

Education 166

Education Government Agency Technology 166

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? For example, none of the very top challenges facing communicators surfaced by the most recent JOTW comms survey are mentioned: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. News by definition defies expectations.

Marketing 114

Marketing Pitching Survey Study 114

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. Find Creative Angles. You also need to set a realistic, time-based goal.

Creativity 101

Creativity Data Measurement Product Launch 101

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Provide specific, concrete examples that show viewers that “you know” what you’re talking about and emotional narratives that show people “you care” too. Should PRos only be pitching individual journalists? We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. The main objective is to spread a positive image by telling engaging stories and sharing relatable experiences.

Video 110

Video Marketing SEO Social Media 110

Cision

NOVEMBER 3, 2015

A beauty blogger may have a ton of reach and influence, but they won’t do much for your brand if you’re a tech company, for example. Scour the Internet or use marketing technology, such as the PR software offered by Cision, to gather as much information as you can on your potential influencers. Then, pitch your influencer.

Brand 120

Brand Branding Software Social Media 120

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 128

Software Pitching Ethics Privacy 128

Shift Communications

APRIL 1, 2016

SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. It would take your average account team several weeks to pitch a 5,000 person media list. The Shakespeare example above is real, generated by our AI. Vice President, Marketing Technology. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. For example, chatbots can be used to respond to frequently asked questions, freeing up time for PR professionals to work on media outreach and content creation. Images created by using Midjourney ‘s bot.

Ethics 52

Ethics System Crisis Management Data 52

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Have examples (the tangibles) ready. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room.

Company 150

Company Meeting Crisis Management Government 150