Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. During my time in higher education, I’ve conducted research on shock advertising , which shares some ‘unhealthy’ overlap with guerrilla marketing. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. It was an educational effort that helped drive awareness by being informative and offering different ways that Bostonians can ‘swap the salt.’.

Healthcare 163

Healthcare Social Media Media Education 163

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Educate yourself on current crisis trends and issues so you can update your crisis plan. Educating and continuing training for these new potential threats and risks is also crucial in today’s complex landscape. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Doctor Spin

NOVEMBER 17, 2023

This can involve self-care, education, or simply making choices that reflect one’s own value and potential. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics).

How To 52

How To eBook Wikipedia Viral 52

Prohibition

JANUARY 23, 2023

If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. The solution is captions.

Video 62

Video Social Media Instagram Media 62

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. The more creative a company is with their experiential strategies – like Red Bull was when they sent a man hurtling through space, the more likely they are to get the attention of earned media groups.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. And, not only was it positive sentiment, it was striking a very real chord with A LOT of millennials and Gen Z (my educated guess). So, why not embrace that trend and quickly generate creative that does the same thing? In case you missed it, Zillow had a moment last weekend. Nailed it.

Viral 99

Viral LinkedIn Fashion Instagram 99

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

MaccaPR

AUGUST 26, 2015

Levi Strauss transforms its archived content through robust online channels, which include: A dedicated "Our Story" section on its website complete with historic photos, a heritage timeline, and resources for educators on the invention of blue jeans, and. Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary.

Corporate 48

Corporate Examples Storytelling Brand 48

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. Similarly, a video designed to drive sales will be very different than one designed to educate. Instead, develop a detailed creative brief outlining your expectations – the format you’re looking for, the story you want to tell, etc. –

Video 28

Video Travel Viral Resources 28

Doctor Spin

DECEMBER 7, 2023

“Gardner’s theory of multiple intelligences has revolutionized education, challenging the notion of a single, fixed intelligence and promoting a more diverse approach to teaching and learning.” Educational Leadership, 55, 8–13. This can involve self-care, education, or simply making choices that reflect one’s own value and potential.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. It’s a useful reminder that, through creativity and quick decision-making, it’s possible to turn bad publicity into good PR. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Image: Karen Cropper ( Creative Commons ). How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. When can women expect to see a return on their investment in education in STEM? What are the average degree grades women get at these universities?

Digital PR 71

Digital PR How To Reddit Engineering 71

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

JULY 26, 2018

Google is always working to identify user’s intent, and if your keyword comes back with posts which are centered around “Know” queries, then your content should probably be focused on education instead of pushing a product or solution. Your content is not likely to go viral, so you need to put in the legwork to get it noticed.

How To 66

How To SEO Content Marketing Data 66

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Offer educational courses , as Moz does, to deliver more valuable content and further entrench yourself as an industry expert.

Brand 273

Brand Branding Consumer Social Media 273

Contently - Strategy

FEBRUARY 8, 2024

Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. Memes: Injecting Humor and Virality Memes are a unique breed of visual content. They’re often humorous and have the potential to go viral, spreading your message far and wide.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When first documenting a strategy, your initial goals are more like educated guesses. Getting around that obstacle calls for creative thinking. million in content costs. Set new goals and objectives.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. It’s content that educates, informs and differentiates your product from your competitor’s product. I’d recommend for you to check out Canva.com. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. It’s content that educates, informs and differentiates your product from your competitor’s product. I’d recommend for you to check out Canva.com. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. So, I really doff my cap at this really creative use. We talk about R rates. We talk about mRNA like we know what we’re talking about. How does that change your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2016

Marketing, in so far as the web is concerned, is as much a career as it is a continuing education. Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

Beyond PR

AUGUST 4, 2016

Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Promote your high performing pins to help take them viral. Start with listening. Join Twitter chats! BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

These seek to provide educational content. Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52