Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. While anyone can view Citi Entertainment content, you have to have a Citi card to make a purchase.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Are you able to educate, inform or even inspire? On social media, hashtags are a great way to reach larger audiences. Is there a topical debate to which you can contribute?

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. It’s more than just churning out content—it’s about crafting compelling narratives that resonate, educate, and inspire.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Templates range from social media posts to marketing collateral to infographics (and tons in between). How often do you create content?

Google 90

Google SEO Trends Content Marketing 90

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Most organisations use more elements like online videos, infographics and instant photos in their messaging. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Prohibition

NOVEMBER 19, 2019

Our challenge was to make this chunky subject matter digestible and for the aim to feel tangible in order to inspire those in the fields of education and academia to also do their bit to help tackle global illiteracy. As part of this, we created an animated infographic-style video to showcase the research and steps being taken.

Infographics 48

Infographics Video Advertising Advertising 48

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

JANUARY 17, 2019

Attendees get a taste of your personality, while being educated on a topic of interest, and have the chance to ask questions. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach. Common ones include: Blogs. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Solo PR Pro

NOVEMBER 20, 2018

With a little creativity, any business can tell visual stories about their product or service and educate, inspire and connect with their audience. The infographic below provides a quick an easy guide to instagram ads. Share your successes or challenges in the comments or on social media using #solopr.

Instagram 49

Instagram Infographics Travel Education 49

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

NOVEMBER 27, 2018

What level of education do they have? When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 112

Strategy How To Content Marketing Analysis 112

prTini

NOVEMBER 14, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Take Back Your Mornings (Infographic). Resistance to Google+ and Hangouts Is Social Media Déjà Vu. 10 Things to Never Share on your Company’s Social Media Accounts. Cheers and happy reading! .

Twitter 49

Twitter Case Study Infographics Small Business 49

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting.

Marketing 40

Marketing Mobile Engineering Technology 40

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks.

Data 120

Data SEO Groups Pitching 120

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Today social sharing is more important than ever. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

FEBRUARY 8, 2024

They’re the first thing we notice when we visit a website or scroll through social media. For its #TurnYourBack campaign , the company raised awareness of the damage that popular social media filters can cause, specifically targeting TikTok’s Bold Glamour filter. The impact was immediate and impressive.

Storytelling 52

Storytelling Examples Infographics Viral 52

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72