Communications Conversations

SEPTEMBER 17, 2019

In fact, you may have seen this snarky video about White Claws earlier this year (side note: EVERY student in my class noted that they had already seen this video over the summer): Here’s why I share this video (outside of the few laughs I hope you got out of it): The Claw sent a cease-and-decist letter to Mr. Wallace after this video.

Creativity 60

Creativity Video Google Facebook 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Use targeted video. It’s no secret that video is king when it comes to targeted content. We resolve to use the well-documented power of video to drive engagement and provoke emotions. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. After all, Facebook has been telling us for the last few months that it’s live broadcasts get much more engagement garden-variety videos on the platform.

Social Media 95

Social Media Marketing Media Facebook 95

PR Fuel

JANUARY 28, 2021

There are several things you have to take into account while you’re making and releasing the document. Yes, it’s a public relations document, but it is also useful for marketing. Otherwise, people won’t understand why they’re reading the document. Get creative and have fun. Write the Release.

Writing 73

Writing Analytics Company Creativity 73

PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. It wasn’t an easy decision, but with the support of her boyfriend, Dave (now her husband), she learned the importance of self-acceptance.

Fashion 130

Fashion Instagram Industry Meeting 130

Cision

APRIL 5, 2017

Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

JANUARY 20, 2023

The public certainly agree, as the ‘Making of a dress’ video Coperni posted to their Instagram received over 370k likes and received a swarm of press coverage. People quickly took to social media to express their outrage, leading to the Balenciaga creative director to post an apology on Instagram.

Fashion 62

Fashion Apparel Instagram Social Media 62

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Encourage video embedding so views count towards your metrics, not theirs,” Copps says. “Better to use something generic.” Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Communications Conversations

AUGUST 17, 2017

Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. Lots of gorgeous GoPro shots documenting her adventures in Ironman and triathlon training and competing. Josef Harris and Liz Gardner. www.instagram.com/josefharris – 5,117 followers. among its neighbors.

Instagram 114

Instagram Fashion Local Sports 114

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. What stood out for you? and execute them?

Survey 104

Survey Report Media B2B 104

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Recently, media outlets have been posting videos natively to Facebook with 30-second or less recaps of the news of the day. Image: Maria Elena ( Creative Commons ). Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120

Frederik Vincx

APRIL 27, 2015

In the short video below I explain the basic setup. Even for seasoned creatives. I know because I spent a few years working as a creative at an advertising agency. It’s a fun environment that stimulates the creative vibe. . Everyone goes to a shared Google document without logging in. The Idea Game. This is key.

Skype 60

Skype Google Creativity Advertising 60

Landis PR

JANUARY 18, 2023

Gretchen Krueger : What I’ve noticed is the lack of creative content. You can view the video here. While the technology may be able to automate certain tasks, such as generating rough drafts of articles, it is unlikely to be able to replace the creativity, insight, and human judgement that are essential to journalism.

Education 52

Education Training Technology Journalism 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! A post shared by ????? • ??????????? ???

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! thisisjules) on Feb 5, 2020 at 12:35pm PST.

Fashion 62

Fashion Instagram Travel Trends 62

Karen Freberg

DECEMBER 18, 2019

articles, blog posts, videos, etc) and create blog posts on various subjects. What I am doing differently is 1) reducing the number of written posts to focus on quality AND multimedia integration (video) within the posts so they still get the writing experience and 2) increasing the video production to be shared directly on Twitter.

Social Media 52

Social Media Media Video Course 52

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. The unique circumstance inspired more people to get creative by picking up new hobbies to keep busy and seek entertainment sources. amid the home cooking boom. Moving forward in a post-pandemic world.

Travel 52

Travel Film Guidelines Consumer 52

ISEBOX

OCTOBER 26, 2016

As a result, it’s imperative to track page views, engagement, content downloads, embed impressions, video plays, social engagement and more. You want your video, photo or document to be downloaded as well, especially for drug launches or disease state awareness reports.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Waxing UnLyrical

JANUARY 11, 2012

We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. a separate tweetathon “guide” for each such event, that linked to relevant documents. Always Be Closing.

Twitter 107

Twitter Analytics Community Facebook 107

Beyond PR

APRIL 6, 2017

Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 49

Brand Branding YouTube Survey 49

PeakMetrics Insights

MARCH 13, 2019

Self-editing gets in the way of the creative process and drags the writing process out. It works with audio, video, pictures, text, links and other mediums, so it’s easy to keep everything organized. Nonprofit agencies need the ability to share files, images, video, and audio. Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. The reason for this is simple. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 26, 2012

And I hope that by sharing it with you (with OA’s permission, which I’m grateful for), it will give you some ideas on implementing not just creative campaigns for your clients/organizations, but on setting them up the right way so that you can really gauge the effectiveness when you’re done.

Case Study 102

Case Study Internal International Study 102

Bad Pitch Blog

MARCH 13, 2009

In this video he weighs in on why PR people should think more visually. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. We grabbed coffee the morning after attending P&G’s Digital Summit.

Print 40

Print Pitching Writing Creativity 40

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 64

Pitching Analytics Enterprise System 64

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

JANUARY 8, 2024

.” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Frederik Vincx

JULY 17, 2023

Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Set up a home studio for video training sessions and webinars. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Service design toolkit. Design sprint.

Software 78

Software System Training Enterprise 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Second, we used illustrations and animation to supplement their explanations (as shown in this video ). and allow our doctoral students to respond to them directly in engaging, friendly, approachable videos. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158