OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. A piece of writing can always be improved, but sometimes it’s best to move on.

B2C 41

B2C Pitching Writing Internal 41

Landis PR

JUNE 27, 2022

While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I was a liberal arts major who could write and speak French – and that was about it.) Can you believe it?

Healthcare 52

Healthcare Exercises Pitching Sports 52

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Solo PR Pro

MAY 4, 2021

And to not struggle financially, you have to bite the bullet and write the checks.” For example, Karen realized she doesn’t actually have to keep her own calendar, put together reports or even be the one writing pitches. These days, Karen is able to write bigger checks to even more people.

Financial 104

Financial Writing Tools Training 104

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. maybe not do all the heavy reading but definitely willing to hunker in and keep learning. In today’s world, it is also about knowing how to craft the perfect email headline or 140-character pitch for text messaging and Twitter.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. And until you’ve gotten that far do not pitch them anything. Screw definitions and silos. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Barokas

JULY 26, 2018

19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore. This applies to so many things in life – landing the perfect job, pitching a story, advocating for a cause you care about, etc. Maybe I’m turning into my parents, but that’s a blog post for another day.

Construction 113

Construction Pitching Agency Crisis 113

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 122

Software Pitching Ethics Privacy 122

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. Is your PR agency bring creative ideas to the table? Can it help humans be more human? The bots are coming for your marketing job – or so every headline seems to scream.

Marketing 111

Marketing Comparison Technology Data 111

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

JULY 18, 2012

Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. How can you reach out or create the type of customer experience that inspires someone to write about you and helps build a meaningful relationship? So I would say culture is definitely a big thing.

Writing 94

Writing Interviews Industry Pitching 94

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Algorithmic —Using systematic procedures for definitive, often optimal solutions. Is there a way to practice clear thinking? I’m on a mission to think better. Heuristic vs algorithmic.

eBook 52

eBook Analysis System Data 52

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. PR campaigns – and budgets – are similar.

Mobile 48

Mobile Advertising Advertising Pitching 48

Communications Conversations

OCTOBER 14, 2014

They may not understand how to write for an online audience. That kind of history can definitely get in the way and prevent your internal resource from doing her job well. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do.

Agency 133

Agency Resources Employee Internal 133

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. One day, a big American petroleum company came, and they invited me for a pitch in public relations. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

Social Media 89

Social Media Media Facebook Twitter 89

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

OnePitch

JANUARY 3, 2023

As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Travel 52

Travel Transportation Pitching Data 52

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life. So what does this all mean for you?

Social Media 73

Social Media Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Because we can all improve our writing.

Tools 168

Tools Pinterest Exercises Social Media 168

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick. No, Pinterest.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40