Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards.

Reputation 78

Reputation Insurance Insurance Employee 78

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years.

Technology 120

Technology Analysis Data Tools 120

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. So, we need to make the most of what we have to hand: Using social media polls to garner customer feedback and whether you’re using Zoom, Google Meet or Slack to keep up with colleagues, creating internal polls within these platforms is easy.

Reputation 90

Reputation Creativity Employee Resources 90

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Look at the big picture and avoid unnecessary details. How can PR help?

Writing 100

Writing How To Measurement Advertising 100

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces.

Analytics 65

Analytics Data Pinterest System 65

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 62

Internal International Insurance Insurance 62

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Yep, that one!). Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

PR in High Definition

FEBRUARY 18, 2019

Having a budget with an optional ‘extra’ will allow agencies to be creative but also, set realistic standards on what you can expect. Keep talking with your agency partner and ensure that they’re providing results and measuring them in the way you want. Four: M easure, measure, measure.

Agency 48

Agency Measurement Tools Communications 48

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around.

Data 42

Data Media Case Study Social Media 42

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Algorithmic —Using systematic procedures for definitive, often optimal solutions. Clear thinking.

eBook 52

eBook Analysis System Data 52

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I definitely believe behavior is predictive of future outcomes. I would advise marketers to measure twice and cut once. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Crossing cultures with coffee , from Basecamp.

Measurement 40

Measurement Tourism Creativity Blogging 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

Social Media 89

Social Media Media Facebook Twitter 89

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. We should immediately recognize and apologize and take measures.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. Jack definitely has interests he will share more often than anything else on Twitter. What’s been the impact internally and across the country with your AmFam agents and teams? How do you find a balance?

Social Media 60

Social Media Media Twitter Insurance 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. In terms of creativity, it is not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

JULY 20, 2015

” Artists, volunteers, audiences and organizers—we are committed to this new definition of Fringe… David Jordan, president, Vancouver Fringe ( The Toronto Fringe 2015 program). Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! I would definitely say number 2 & 5 are SO tough but SO important! Are you taking full advantage of them? Thanks for the post!

Facebook 63

Facebook Twitter Measurement Blogging 63

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. It requires a high level of discretion and creative thinking to realize the value of social media over the risk in a highly regulated environment. . What am I talking about?

Social Media 60

Social Media Data Measurement Analytics 60

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Don’t Bury Creativity with Tactics. Identify your Metrics/What Measurement Matters. Keep this short and sweet.

B2B 60

B2B Interviews Strategy Product Launch 60

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The creative elements that you mentioned, and that’s our world. And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. We also have to figure out, well, how do we get that activated internally for them? Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. But, there is DEFINITELY no way of knowing, if your team doesn’t get the chance to get in here and start figuring it out. Psychology is the root of public relations. See my point?

Publicity 52

Publicity Video Pitching Google 52