Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. As always, we welcome your questions before or during the chat session.

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Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

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Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. The issues we faced a few years ago, and definitely very different from what we’re doing now.

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

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Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

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Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

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ReimaginePR

NOVEMBER 29, 2016

However, the definition of “at all costs” has never been so literal, and the strategic communications work employed to win has never been so dark. Ethical dilemmas & existential angst. So could the US election be a nail in the coffin for ethical public relations? Unethical PR tactic 1: Anonymous attacks.

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Ethical Voices

MARCH 31, 2022

This week there were just a few prominent ethics stories – but boy were they big. to conflict of interest in the judiciary to an interesting PRCA study on PR ethics in Africa, there are some great topics to discuss. . Will Smith’s actions definitely caused people to discuss the Oscars this year. What Would Kant Do?).

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Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence. That is not ethical. Speaking of advice, what is the best piece of ethics advice you were given?

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Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. You don’t want to create a nightmare for your PR team—and you definitely don’t way to pay their subsequent therapy bill. How to avoid plagiarizing content.

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Wadds Inc.

SEPTEMBER 18, 2023

There is a lack of consensus on the definition of public relations, its purpose, social value, and social impact. 5) Developing stronger ethics, critical thinking, and analytical skills Participants highlighted the need for enhanced training in ethics, critical analysis, and reasoning to guide socially responsible practice.

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Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

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PR in High Definition

SEPTEMBER 25, 2017

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

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Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

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Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

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PR in High Definition

SEPTEMBER 26, 2018

That’s where Ethical OS comes in. So, next time you come up with a brand-new piece of tech, try running it past the Ethical OS first to see if it’s really worth following through – it could save a part of society (and your reputation!). The post Tool of the Month: Ethical OS appeared first on Firefly Communications.

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Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

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5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

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Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. Say whatever you want? 2) Truly study the media.

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PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

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PR in High Definition

OCTOBER 19, 2017

The post The robots have arrived in ethics appeared first on Firefly Communications. Above all, when you’re dealing with a machine crisis, the most important thing is to think like a human. [1] 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

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Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. But this particular day offers an opportunity to highlight specific AI innovations, share your vision for the future of AI or tackle pressing ethical concerns.There are many ways to have a smart take on AI, even if you’re not an AI business (yet).

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Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

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Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

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Maxim Behar

AUGUST 4, 2022

Over the years I have created many definitions of what PR is. My last definition from last year is that PR is basically telling the truth so that you are understood and nothing more. It doesn't seem likely that someone wanted to scam the people through power.

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Sword and the Script

JULY 9, 2024

I believe many of these are digital marketers and SEOs moonlighting as PR people – but it definitely makes it harder for all of us – including reporters. Sword and the Script Media can help with B2B marketing, PR and social media. Nobody wants to be duped, but for a reporter, their careers depend on it.

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Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the best piece of ethics advice you were ever given?

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Stephen Waddington

MAY 24, 2022

Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s a young discipline which almost certainly explains the lack of definitions. The public makes no such distinction.

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PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand.

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Wadds Inc.

FEBRUARY 1, 2023

I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. Public relations historian Dr Rex Harlow interviewed 65 practitioners for a paper published in Public Relations Review in 1976 and unearthed 472 definitions. It's an age-old issue.

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Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence.

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Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. It clears up some of the confusion created when organisations sprinkle these terms across their communications without enough thought.

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PR in High Definition

FEBRUARY 23, 2024

Sharing insights and best practices on AI adoption, ethical considerations, and workforce integration can lead to a more harmonious and responsible approach to technological advancement. The ethical use of AI is a growing concern for both the public and industry leaders.

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