Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Instead, most complainers fall into several distinct groups with different strategies to handle each. Without community rules, topics veer all over the place and a group loses value quickly as a niche resource–the very thing that makes it successful. LEARN FROM JAY BAER.

Social Media 100

Social Media Groups Community Guidelines 100

PR 20/20

AUGUST 6, 2019

Step three: Tell a story that matches the built-in narrative and dreams of that tiny group of people. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences. Step four: Get everyone excited about spreading the word.

Marketing 40

Marketing How To Customer Service Groups 40

Beyond PR

APRIL 19, 2018

You don’t have to produce a ton of creative to work with influencers because they are the ones that often do the creative heavy-lifting, but here’s the problem. I mean, to me, it’s the ability to create behavior change amongst a group of people. See, many marketers, not you necessarily, but many are lazy.

Video 63

Video Marketing Creativity Consumer 63

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. So, talk to your clients! Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Landis PR

MARCH 14, 2022

If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Create mock ads + content for FB (FB Creative Hub).

Social Media 40

Social Media Resources Media Case Study 40

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” adding in a touch of creativity; and. ” We need to shed some light on employee communications. deep audience understanding.

Employee 103

Employee Communications Internal International 103

Waxing UnLyrical

MARCH 11, 2015

Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

JANUARY 13, 2017

We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer. Sometimes that means taking care of their customer service needs. That’s all shifting on a macro level in health care and that trickles down to social.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. And what we typically do is we have a, I sometimes call them ad hoc working groups, and I don’t think everyone loves that term, but here’s the reason why. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Image: rubyblossom. Note: if you look at your draft after you have saved and scheduled it, it will NOT work. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Rock the Status Quo

JANUARY 13, 2015

Think of it as a customer service platform first, and a marketing platform last. Look at LinkedIn Groups, SlideShare, Facebook Groups, trade/industry blogs and atypical social media platforms such as listservs and private forums. You want to build a community by focusing on THEM, instead of you. Slow down to move faster.

Social Media 100

Social Media Media Facebook B2B 100

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Resume building – Volunteering with an industry group looks great on your resume. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

Customers and people that influence them will always rank high on your list of target audiences. Break down your most important target audiences and provide a clear description for each group you plan to communicate with. For each audience subgroup, you must understand how they consume content.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Customer service team. What if we could spend less time planning , and more time doing ? Consider some of the following folks to invite to your hackathon to add varying perspectives: Executive team.

Marketing 40

Marketing Comparison Internal International 40

MaccaPR

OCTOBER 2, 2014

Symptoms: A mysterious absence of Playlists, leading to confusion and customer abandonment. It’s sad to see the savvy marketers at Apple grouping no fewer than 47 videos under the single Playlist title, “Featured Playlist.” The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ).

YouTube 54

YouTube Video Web SEO 54

Prohibition

DECEMBER 17, 2021

In crisis communication theory, apologia is the term used to indicate how an individual or group addresses or responds to an event or situation that could potentially damage their reputation. Be flexible and creative. Apologia Theory. This individual needs to: Be well trained. Have good communication skills. Be real and sympathetic.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

SEPTEMBER 6, 2012

So you really have to take this kind of integrated approach to ultimately get to what you want – which is a nice Twitter following which amounts to a group of regulars. You can make a living out of a truck; and you’re going to be exhausted at the end of the day, physically, mentally and creatively. It’s a full day.

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Okay, well we did a focus group or whatever. Employees are consumers of work.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. Interestingly enough, The Creative Group did not list a PR point of contact on its press release.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! A member of a regional tech organization or a lobbying group? Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. The more creative and tenacious you are, the better your return.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Facebook has a strong and growing platform of services including Instagram and WhatsApp. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164