Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

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Sword and the Script

JUNE 4, 2022

My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. It wasn’t PR, but I like the work and I thought consulting might open up new opportunities. It was a shock of course. I didn’t know Ned, but I pitched an OPP and he ran it. I was elated.

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Survey Public Affairs Government Community 78

Solo PR Pro

MAY 4, 2021

Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet. As a solo PR pro, you can’t just go throwing around hundreds of dollars all willy nilly.

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Financial Writing Tools Training 104

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

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How To Fashion Banking Industry 104

Shift Communications

SEPTEMBER 5, 2017

In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. At SHIFT, we leverage the power of IBM Watson’s natural language skills to understand what PR coverage is about at massive scale. The future of PR is already here.

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Analytics Google Data Technology 143

Konnect Agency

MARCH 4, 2020

As PR professionals at a public relations agency and wizards in various industries across the board, a clean inbox can provide a sense of comfort not felt in other situations. For instance, for a certain client folder, you might have sub-folders dedicated to pitches, media relations, client relations, and so forth.

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Energy System Agency Course 75

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

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Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. What I saw was quite impressive.

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Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. Of course, they have a financial interest. >>> Did you know? Total: $1,730.00

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Financial Video Survey Google 90

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. We ran a session for for PR students at Newcastle University last week on getting hired and getting ahead. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills.

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Marketing Newspapers Public Affairs Airlines 60

MaccaPR

JUNE 8, 2017

As a PR guy who himself has been a guest on her show, I’m a fan. In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes.

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Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. This, of course, is no mystery to anyone that’s worked in public relations for any length of time. That’s a premium price tag in my book. Need a PR agency that can both bring ideas and execute on them?

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Engineering Content Marketing Analysis B2B 72

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. Like any investment, it makes sense to analyze the pros and cons of a PR idea before putting anything into motion. But the price tag is too high.

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Airlines Exercises Fashion Print 120

Beyond PR

JUNE 22, 2016

To relieve some of your #HashtagStress, I spoke with Ryan Hansen ( @ RPH2004 ), manager of social media at PR Newswire. He provided his hashtag insight amidst his daily schedule of promoting blog posts, press releases, events and additional content across PR Newswire’s social media accounts. And Of Course, #NeverStopLearning.

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How To Marketing Instagram Social Media 76

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

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Publicity How To Course Facebook 90

MaccaPR

MAY 23, 2016

Example: The CDC engaged in an online flu vaccination campaign that encouraged individuals to share photos and videos of themselves (tagged with #VaxWithMe ) during or after getting their flu vaccination. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

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Conference Healthcare Marketing Crisis 80

Bad Pitch Blog

NOVEMBER 5, 2008

The NY Time s’ Saul Hansell dropped us a line about bad pitches recently. Of course we had to share: - My biggest problem with pitches is that at least half the ones I get, I can''t understand what the company does or what the pitch is about. And too many pitches use such obscure jargon, that they are impenetrable.

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Report Engineering SEO Pitching 41

Buzzstream

OCTOBER 30, 2018

Releasing this much content also required sitting down and scheduling out releases over the course of a month. PR worked with media outlets to acquire media coverage. Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint.

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Software Report Data Strategy 56

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. That is where you get invited and this sounds really fun and cool and hey, of course I’d love to go. Half of my LinkedIn contacts are PR people.

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Ethics Travel Writing YouTube 82

Bad Pitch Blog

DECEMBER 21, 2008

We’d be remiss if we let the holidays pass without wishing everyone in the Bad Pitch blog universe a Happy Holidays. For those of you who frequent the Young PR Pros list, you’ll know there’s another sheriff in town over there. With Kris Kringle spotted we made our big pitch: Santa: Don''t be a Christmastime b!tch!

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Pitching Internal International Web 43

Sword and the Script

OCTOBER 17, 2017

For example, an equity partner may be sponsoring a dinner each year for a client’s charity at a price tag of thousands of dollars. Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. I’ve seen this play out in several ways over the course of my career. PR, marketing, sales and journalism.

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Marketing Ethics Interviews Meeting 69

Bad Pitch Blog

APRIL 4, 2006

We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. Readers jokingly tell us they hope to never appear on this blog.

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Pitching Trade Shows Interviews Blogging 40

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) Of course, in a world where startups come and go, a release over the wire can offer some legitimacy, as well as a historical record.

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How To Report Pitching LinkedIn 100

Bad Pitch Blog

JANUARY 25, 2006

--Anonymous comment We''re not going to get all Sally Field on you, but the initial response to the Bad Pitch blog tells us we''ve struck a nerve. National media are sending us some of the bad pitches that they''ve received. Why isn''t the Bad Pitch blog a wiki? Will you be detailing good pitches and helping us improve our game?

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Pitching Blogging Education Web 40

Cision

DECEMBER 21, 2015

Take PR to the next level. Get our free “Video Streaming Best Practices for PR” white paper today! If you check in at or tag a location, odds are Facebook will ask you to elaborate about your experience…and (of course) this is purposeful. Facebook Professional Services.

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Facebook Nonprofit Enterprise Google 48

Bad Pitch Blog

MARCH 11, 2007

Media outlets are overwhelmed with pitches and news release and, as we know, they respond to only a handful of them. You’ll usually make multiple attempts to contact your reporter and pitch the story. These pitches are spread out over several weeks. Do not simply send the same pitch as if the reporter never got it or saw it.

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Pitching Print Report Engineering 40

Bad Pitch Blog

AUGUST 15, 2006

Here''s some PR spam I received this afternoon. So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. If you learn nothing more from this rant, please understand that a news release is NOT a pitch. There are exceptions to this of course. But wtf is this crap? Thanks for reading.

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Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

MARCH 9, 2006

Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. Subject: A Shady Pitch Hi, FIRSTNAME. I hate to think that I''m pitching summer stories and it''s snowing outside. :) But, I wanted you to have information on ParkerGrace sunglasses as you get your calendar ready. Thanks for your time, NAME.

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Pitching Sports Travel Engineering 40

Bad Pitch Blog

JUNE 8, 2006

Our latest badge of dishonor is pinned to a corporate PR person. No pitch, no salutation, nothing. A pitch would have been nice too instead of, once again, sending me a release in the body of the email AND attaching it. Be sure to remember these tips when pitching online. Of course the typo also encourages deletion.

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Pitching Print Web Media Relations 40

Bad Pitch Blog

JULY 6, 2006

Not literally of course. All PR people take notice. And in this case it was the worst decision for his hopefully fired PR people, because then after much prodding they needed to use "sources" to explain what the value might be. But it did seem very me-too, and for that we give Jackie Chan a kick in the face. That simple.

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Pitching Course Media Relations Blogging 40

Bad Pitch Blog

NOVEMBER 5, 2006

Lest you think this small crime is only committed in high-tech pr circles, here’s an example from the non-profit sector. Of course, we recommend adding the Web addy to the company site. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release'

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Pitching Web Education Resources 40

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Read more about source filing in "Full Frontal PR." Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. Here’s his pitch: - Subject: Books, small-biz marketing and a general howyadoin''.

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Media Relations Media Pitching Small Business 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. PERSONAL EATING COACH As a personal eating coach, Christy Wade offers an intensive six week course to take you from your current bad eating habits to living a healthy lifestyle. They assume they’re doing their part to stop bad pitches. How kind of her.

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Pitching Report Interviews Course 40

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

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Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

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Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information.

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Agency Meeting Measurement Construction 159

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Blogging How To Print Facebook 68