Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.”

Technology 125

Technology Publicity Software Print 125

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. The price tag was $17.8 It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. PR tech mentions Media list building with AI.

Survey 149

Survey Software B2B Pitching 149

Konnect Agency

MARCH 4, 2020

If you have 11,271 emails just lying around in one inbox folder and deem it nearly impossible to reference the exact email you are searching for, it’s time to change course and seek some initial help. For instance, for a certain client folder, you might have sub-folders dedicated to pitches, media relations, client relations, and so forth.

Energy 75

Energy System Agency Course 75

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) Read on for their helpful tips.

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How To Fashion Banking Industry 104

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. Of course, they have a financial interest. Most press release services strike a deal with media outlets for those placements. Multiple vendors put out studies and advice recommending multimedia.

Financial 90

Financial Video Survey Google 90

Sword and the Script

OCTOBER 29, 2019

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 5) Prezly bakes in GDPR compliance.

Pitching 64

Pitching Analytics Enterprise System 64

Stephen Waddington

MAY 16, 2019

Radu described how he’d needed to get to grips with a wide range of tools and social media. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bad Pitch Blog

APRIL 9, 2006

So remember media relations moves faster and more effectively after the ramp up and source filing stages of a strategic media relations campaign. Anyway, let me know if the other 9,999 can’t come up with a witty, insightful quote and I’ll lend a hand; I have some unconventional (but of course, brilliant!)

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. Other readers liked these related posts: Is Media Relations Getting Harder? Why Content Marketing and Public Relations Need Each Other. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Prohibition

SEPTEMBER 28, 2019

Of course, it can be assumed they are interested in your content as they follow you on social, meaning they’re likely to click the link as you’ve directed it to a relevant audience. If you’re interested in delivering a successful media relations campaign , you can always get in touch with us.

Media 48

Media Case Study Company Print 48

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

MaccaPR

MAY 23, 2016

Although it takes a while for a company to build brand ambassadors, social media influencers (Twitter leaders, YouTube stars) can help amplify public messages at key moments in a health care campaign. Relying on Traditional Media Relations Tactics. Generating more than 18.4 VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. Of course, that’s not all it is, but it’s typically an ingredient. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media. Celebrity relations, exclusively.

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Publicity Advertising Advertising Leadership 334

Sword and the Script

JANUARY 8, 2019

In the course of doing this, you’ll get whole new level of smart about the market in the process. If you can label several interviews under a dedicated blog tag – like I do here for the Off Script series – this gives you examples and social proof that goes a long way in convincing a customer to take part.

B2B 79

B2B Media eBook Interviews 79

Bad Pitch Blog

NOVEMBER 5, 2008

Of course we had to share: - My biggest problem with pitches is that at least half the ones I get, I can''t understand what the company does or what the pitch is about. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog.'

Report 41

Report Engineering SEO Pitching 41

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. All the sessions were recorded, including the panel I participated on for media relations. The best way for a vendor to get picked is to have an RSS feed – like this one – and of course, publish content with utility. Where does the time go?

Analytics 68

Analytics Report Technology Pitching 68

PR Conversations

MARCH 6, 2015

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Allowing negotiation of salary is also said to favour men over women who are traditionally said to be less likely to up their price tag. Universities and professional bodies could do more to make the PR people market more transparent, alongside of course, employers and specialist recruitment agencies.

Publicity 40

Publicity Advertising Advertising Industry 40

Ethical Voices

NOVEMBER 7, 2022

That is where you get invited and this sounds really fun and cool and hey, of course I’d love to go. If you’re being paid in any way, shape, or form, you need to disclose, whether it’s on Instagram, the affiliate partnership or the partnership tag with them. And how does that all work? Same thing with YouTube.

Ethics 82

Ethics Travel Writing YouTube 82

PR Conversations

OCTOBER 29, 2015

It was within this area that I also began to do more of a formal media relations role. Releases were written and issued only when I felt there was something of value to share with the public and media. Mid-career is the tough one of course. Yet I always resisted churning out news releases by the dozen.

Publicity 40

Publicity Local Training Education 40

Bad Pitch Blog

APRIL 4, 2006

We''ll compile all of the comments into a uber-post, adding our own two cents of course. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Bad Pitch Blog

JANUARY 25, 2006

Sitemeter shows a handful of national media, agencies and Fortune 500 companies are stopping by. National media are sending us some of the bad pitches that they''ve received. PR message boards are taking note and, of course, we always appreciate the mentions and feedback from other PR Bloggers.

Pitching 40

Pitching Blogging Education Web 40

Bad Pitch Blog

JUNE 8, 2006

Yes Virginia, bad media relations practices also take place client side. So I am confident in stating they should know better than to commit this media relations sin! Of course the typo also encourages deletion. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Pitching 40

Pitching Print Web Media Relations 40

Bad Pitch Blog

MARCH 11, 2007

If a reporter brings any of this to your attention, make course corrections. Reverse engineer your media relation campaigns accordingly. One Two Three Four Five Six Seven uploaded by Thomas Hawk tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog'

Pitching 40

Pitching Print Report Engineering 40

Bad Pitch Blog

DECEMBER 21, 2008

Santa, of course, was quite hard to reach; He didn''t like pitches and would often beseech Flacks to disperse and hound him no more (Often derisively: "You''re just a flack whore!") AEs were called, VPs were roused, Interns were beaten (why yes, that''s allowed).

Pitching 43

Pitching Internal International Web 43

Bad Pitch Blog

JULY 6, 2006

Not literally of course. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Warren Buffet | Bill Gates | Jackie Chan' Especially when he was asked HOW MUCH moolah he would be giving to the big wide world, Chan would not divulge. He''d kick our asses, together and apart.

Pitching 40

Pitching Course Media Relations Blogging 40

Bad Pitch Blog

MARCH 9, 2006

Of course, you may also be interested in speaking to Paula Murphy, CEO of Parker Grace sunglasses, an engineer-turned-stay-at-home-mom. tags | good pitch | bad pitch | bad pitch blog | public relations | media relations | PR | media' The sunglasses have impact-resistant lenses and come in numerous styles.

Pitching 40

Pitching Sports Travel Engineering 40

Bad Pitch Blog

AUGUST 15, 2006

There are exceptions to this of course. tags | public relations | PR | media relations | news release | good pitch | bad pitch | bad pitch blog | advertising | marketing | blog | spam' So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. A news release is background material.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

NOVEMBER 5, 2006

Of course, we recommend adding the Web addy to the company site. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release' Here is a one-sentence boilerplate. So what’s the magic formula for boilerplates? No magic, just brevity.

Pitching 40

Pitching Web Education Resources 40

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” Most content management systems (CMS) will give you a simple way to adjust these headline tags.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision acquires Gorkana , a UK-based provider of media intelligence and news. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

JANUARY 27, 2007

PERSONAL EATING COACH As a personal eating coach, Christy Wade offers an intensive six week course to take you from your current bad eating habits to living a healthy lifestyle. Meat is Murder available at Threadless tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Taco Bell | E.

Pitching 40

Pitching Report Interviews Course 40

Buzzstream

JUNE 25, 2020

I’m very eager to get this rollout in the hands of my media relations team!” Looking at each prospect, you’ll see that BuzzStream has included the title tag, page snippet, and the specific search term that returned the prospect in your list. ” Kelsey Libert, co-founder at Fractl.

Web 167

Web Tools Examples Video 167

PRSay

JUNE 11, 2021

We also worked seamlessly as a team to handle the rush of requests, helping one another with tasks, and tagging and tapping each other when needed. During our bi-monthly, virtual team meetings, we always make time to socialize and to keep things light in addition to discussing our current projects and other work-related topics.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

APRIL 17, 2007

This was PR blog catnip of course. I’m bringing it up to remind everyone of a simple, important lesson in media relations. I could have disagreed with him and, without suggesting a course change, moved blindly in the same direction until he started ignoring me completely. Drama ensued. Rubel acknowledged his mistake.

Pitching 40

Pitching Course Local Twitter 40