ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. Like agency work, it requires diverse skills, constant proactivity, and experience that extends well beyond traditional PR and media relations.

Corporate 308

Corporate Communications Reputation Employee 308

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. EOD means “end of day,” and of course EOW means “end of week.” I’ve been able to use my content skills for press releases and bylined article drafts.

Journalism 344

Journalism Internal International Pitching 344

Cision

SEPTEMBER 30, 2015

Of course, causality is harder to demonstrate, but a study that used close votes on CSR proposals found evidence that companies that adopt socially responsible practices benefit over those that do not. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. Finding time to intern at Hoffman during school would’ve been ideal. My days at UO were filled with 18-credit course loads, part-time work at the rec center and podcasting for the school paper.

Internal 36

Internal International Radio Sports 36

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. This is a business maxim as old as Machiavelli, but it’s often relevant in a tough media relations situation. Change the story.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The call for speakers is already closed.

Conference 210

Conference Content Marketing Marketing Education 210

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. We live in very exciting times. Now you are at a Google search distance from the future you.

Community 244

Community Social Media Measurement Course 244

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. I had inadvertently included the wrong media story in a daily monitoring report for our client. Listening to your colleagues in internal discussions is also a way to get a better understanding of the industry you’re in, your clients and your company.

Internal 310

Internal International Meeting Leadership 310

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. But where should you look? Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Improve internal communications. Source: Public Relations Review 2 Broom, G.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

DECEMBER 20, 2018

If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Marketing 122

Marketing Pitching Media Relations Writing 122

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program.

Agency 310

Agency Meeting B2B Conference 310

The Hoyt Organization

SEPTEMBER 19, 2023

The Solution The primary objective over the course of a year was to manage the brand by ensuring a seamless transition from Auction.com to Ten-X. THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. articles per day for the tech start-up.

Real Estate 52

Real Estate Industry Customer Service Course 52

Solo PR Pro

DECEMBER 12, 2023

Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. With some publications closing and staff being streamlined we are seeing many more paid opportunities as the media looks for revenue sources. For results driven CMOs, this makes sense.

Policies 68

Policies Creativity Internal International 68

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Of course this kind of trust doesn’t happen overnight. But the last thing any brand wants to do is beat media over the head with non-news. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. But avoid rambling about topics that haven’t been approved or discussed internally. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

An on-and-off approach to media relations and executive visibility will fall short. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Of course, the band wants the article to portray them as musical geniuses – great PR! Soon afterward he is caught with a dead prostitute.

Tools 170

Tools Government Crisis Public Affairs 170

Bianchi Biz Blog

JULY 20, 2023

Attendees, including your key media, will be pulled and pushed in many directions over the course of the show, and you’ll most likely only have one – very quick – opportunity to showcase your company. CES draws an international, diverse audience.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Email open rates course. Internal comms demand more focus. “62% Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. There are even times when a PR rep must step in and course-correct. Confirm specifics ahead of time. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 78

Automotive Mobile Technology Transportation 78

PRSay

AUGUST 26, 2019

That’s what happened this last summer during an internal meeting at Duolingo, the company behind the No. The team agreed, and all worked to have the courses complete and ready to launch on that day, which was Oct. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Communications 157

Communications Travel Meeting Examples 157

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

PR in High Definition

JUNE 28, 2022

Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. But there are numerous other ways to shape an organisation’s reputation, aside from media relations. Without wishing to state the obvious, a change in landscape requires a change in approach.

Reputation 62

Reputation Media SEO Case Study 62

ImPRessions - Crenshaw Communications

MARCH 16, 2016

But they imply that anyone can learn to do PR with a crash course enabled by reading a few blog posts. Last year I agreed to help an acquaintance school his staff on some media relations and PR techniques. Maybe it’s just professional pride speaking, but no one who has built a career likes to think that it comes so easily.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Investor relations platform plans to add generative AI.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. Of course, we all say what we mean and deliver on what we promise, but mistakes happen. Be curious. Especially about business. Be accountable. Be a recommender.

Agency 182

Agency Banking Internal International 182

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. – Marlene Neill. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150