Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Trends 397

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

The Proactive Report

NOVEMBER 14, 2022

Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! While many younger people have moved on to other platforms, Facebook is still the best place to effectively reach your audience.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. And they paid $500 a month for strategy and measurement. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

NewsWhip

MARCH 15, 2024

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. Of course, I’m usually paying attention to Disney-specific conversations, but some of our work happens at a very broad level.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. AVEs rear their ugly head.

Measurement 100

Measurement Social Media Web Twitter 100

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. We’ve heard this before, of course. The news isn’t all bad. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 71

Measurement Banking Energy Course 71

5W PR

FEBRUARY 22, 2024

Don’t hesitate to delve into tutorials and online courses to unlock their potential. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Develop a healthy skepticism to navigate the vast ocean of online content. Hone videography and editing skills to ride this wave.

Media 78

Media YouTube Transportation eBook 78

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Courses are not only free, but can be done at the users own pace, allowing marketers to fit this around their already very hectic schedules.

Social Media 118

Social Media Trends Media YouTube 118

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. As the situation changes, change your course. Keep your focus on the future. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Of course, there’s a highlight reel on social media. What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling.

Infographics 266

Infographics Communications Leadership Social Media 266

Waxing UnLyrical

FEBRUARY 19, 2016

Aidan Lukomnik also had this to say: a2) Impressions in isolation are not a useful tool, especially since they’re “potential” and don’t measure actual views #measurepr. On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees.

Community 40

Community Measurement Tools Facebook 40

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

MAY 16, 2016

Of course you do. Of course we probably have most of these platforms in place and simply have to plan and implement. Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication?

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Quality data has made better PR monitoring and measurement possible. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!

eBook 40

eBook Measurement Writing Community 40

Waxing UnLyrical

JULY 19, 2012

You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Why Klout Doesn’t Measure True Influence. Are there peaks and valleys to that follower growth?

Measurement 81

Measurement Twitter Social Media Google 81

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120