Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Of course, this isn’t limited to new channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Then they got Facebook. In Cambodia, Facebook is almost like Google. Let’s leave.” ” “Okay.

Ethics 83

Ethics Radio Sports Facebook 83

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. Silver lining–Can produce creativity! Clicks, shares, etc. Magazine, and.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Measurement! At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

MARCH 19, 2019

Over the course of her career, she’s spent time on both the client side and in-house side. 1) What has changed the most about marketing over the course of your career? In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. 8) How do you measure success?

Marketing 70

Marketing Measurement Analysis Data 70

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. gets a significant boost on the search engine results page. Pick Your Keywords. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Cision

AUGUST 11, 2016

With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 1, 2014

Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Solo PR Pro

JANUARY 7, 2019

They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. If you’re reading this, of course, you are!

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. Creative social media strategy is my jam. I give you: Greg Rokisky. Hi friends! What do you do in your free time?

Course 40

Course Local Creativity LinkedIn 40

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Most successful content programs have a clearly defined scope.

How To 177

How To Guidelines Content Marketing Video 177

wiredPRworks

NOVEMBER 22, 2016

Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Get creative! Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. Here's a timeline you can use to keep your plan on track. Own a business? Strategize.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success. For example, it’s not a good practice to share the same post repeatedly on Facebook or LinkedIn.

Survey 60

Survey Blogging Corporate Analytics 60

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? Bryan: Yeah. Paul: Brilliant.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. bring creative ideas and use data to execute? Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed.

Publicity 95

Publicity Facebook Twitter Measurement 95

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. ” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. .”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. From how to approach Facebook Live to creating Snapchat ads for students and many more.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

SEPTEMBER 1, 2017

They have created a lot of great creative assets that are published immediately. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports). Awesome job, Russ! Nebraska: Embracing story with social media.

Sports 45

Sports Social Media Trends Media 45

Beyond PR

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. gets a significant boost on the search engine results page. Pick Your Keywords. Conclusion.

SEO 75

SEO Engineering Google Writing 75

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Click here to try reconnecting the live stream. | pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Do you have hidden gems to share? pts Settings.

Blogging 85

Blogging Facebook Twitter Measurement 85

PeakMetrics Insights

MARCH 13, 2019

Facebook Audience Insights. Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? Of course, CivicFeed is on the list. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

PR Conversations

JULY 24, 2018

To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Dr. Heather Yaxley: It is interesting to see some momentum around measurement and evaluation triggered in large part by publication of the Barcelona Principles in 2010. Can we do that?

Publicity 46

Publicity Study Government Internal 46