Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Email open rates course. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Theoretically, of course, we know this… but it does make you feel a bit less alone when you hear it articulated by colleagues halfway around the world. Communicators struggle with the same issues regardless of geography.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. Of course not. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

NewsWhip

OCTOBER 26, 2021

I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. Measuring a publicity stunt’s success depends on the initial goal. Cancer Research.

Measurement 149

Measurement Education Social Media Film 149

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year.

Training 119

Training Digital PR Media Training Education 119

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. But, of course, your work has just begun. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Facebook, Twitter and most other social networks offer a wealth of free analytics. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 145

Data How To Storytelling Analytics 145

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. Maxim: It is currently legally regulated, as it has always been, of course. Each country has its laws, there are international laws. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Shift Communications

DECEMBER 23, 2014

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Of course not.

Comparison 94

Comparison Measurement Blogging Engineering 94

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

OCTOBER 13, 2014

And, of course, I offered up ideas on how to best fix it. But, I believe we can course-correct. How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * The topic of my half-day presentation: Content strategy. They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Creating training courses and setting aside time is great, but you also need to create ways to distill and provide context both the news and on why it matters. Instagram started filtering content just like Twitter not that long before. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — No silver bullet.

Measurement 40

Measurement Financial Crisis Internal 40

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present). Honored to still be a #HootAmb. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Do we talk the language of business enough?

Publicity 46

Publicity Study Government Internal 46

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” Ditto content.

Conference 40

Conference Facebook Nonprofit Video 40

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. A company Facebook page might get hijacked by critics. My own experiences echo these findings. It Risks Rejection. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand. What would I add if I did it all over again tomorrow?

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Image: Heather Phillips via Flickr, CC 2.0 It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60