Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! And measurement.

eBook 40

eBook Measurement Writing Community 40

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. Host: What's the question?

Radio 59

Radio Ethics How To Writing 59

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

NewsWhip

OCTOBER 1, 2021

There are a number of ways to measure this of course, but one of those is measuring the amount of earned media a show gets, and how the public engages with that coverage. . An Evan Peters fan page on Facebook also posted about his Emmy win and received 30k engagements. Together the three websites received 5.7

Pinterest 78

Pinterest Measurement Facebook Analytics 78

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 111

Media Analytics Healthcare Crisis 111

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

JANUARY 25, 2016

Of course it’s not that simple. We only have a handful of trusted friends (despite what Facebook says). Facebook may label our connections as friendships, but the large majority of most people’s social networks consist of acquaintances that may not have the influence over their network that we might predict.

Social Media 120

Social Media Media Facebook Software 120

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Of course, this isn’t limited to new channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 139

Study Media Relations Media Measurement 139

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PRSay

DECEMBER 19, 2018

And, of course, there was Mario Batali’s now-infamous apology for sexual harassment, when he attached a recipe for cinnamon rolls at the bottom of an email after admitting to illicit behavior around his restaurant staff. Unless it’s behind a pay wall, of course. ” Tech trends.

Trends 111

Trends Crisis Corporate Leadership 111

Onclusive

MAY 31, 2017

I’ve always been a clean freak, so of course I’d love Neato Robotics ’ vacuums. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. She was right.

Data 150

Data Resources Engineering Film 150

Cision

NOVEMBER 30, 2017

Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Then they got Facebook. In Cambodia, Facebook is almost like Google. Let’s leave.”

Ethics 83

Ethics Radio Sports Facebook 83

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th.

Pinterest 79

Pinterest Measurement Analysis Community 79

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page.

Viral 115

Viral Marketing Web Case Study 115

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

OCTOBER 31, 2016

Even when I’m working with a reporter, I have to think about each person they are communicating with through their writing. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? I am a big believer in the importance of measurement. Also, I love the “cheat sheets” I got out of the course.

Course 40

Course Measurement LinkedIn Banking 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?) Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Source: [link].

Trends 45

Trends Google Crisis Management Data 45