Deirdre Breakenridge

MAY 24, 2016

Of course, nailing down what success looks like is a critical first step. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. But, of course, your work has just begun. If you have to choose just one, start with Facebook.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Of course, there’s a need to understand planning – but within a BANI world context.

Education 52

Education Reputation Leadership Technology 52

Prohibition

JUNE 8, 2023

This will ensure that your content is well-structured and doesn’t veer of course. On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. If so, how did you address it?

Measurement 60

Measurement Social Media Tourism Twitter 60

PRSay

DECEMBER 19, 2018

And, of course, there was Mario Batali’s now-infamous apology for sexual harassment, when he attached a recipe for cinnamon rolls at the bottom of an email after admitting to illicit behavior around his restaurant staff. Unless it’s behind a pay wall, of course. ” Tech trends.

Trends 111

Trends Crisis Corporate Leadership 111

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. Maxim: It is currently legally regulated, as it has always been, of course. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured.

Radio 58

Radio Ethics How To Writing 58

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Then they got Facebook. In Cambodia, Facebook is almost like Google. Let’s leave.”

Ethics 83

Ethics Radio Sports Facebook 83

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 58

Leadership Social Media Creativity Ethics 58

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

NOVEMBER 30, 2017

If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. Measure the impact the credit union continually makes in its community with numbers that show substantiating impact (for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit).

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. When do they post? What did we learn?

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

JULY 10, 2012

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). ” That’s paraphrasing it casually, of course. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Television 83

Television Interviews Measurement Strategy 83

Waxing UnLyrical

NOVEMBER 14, 2010

Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. margaretbrady gave me a laugh when she said Of course, the client meant the Barcelona Principles. Were you inside my head when I wrote the problem with PR ?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. She was so loving and took such good care of us that somehow that lack disappeared, but of course the pain remained.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Mark as read Approve comment But of course, Steff! Id be honored.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 19, 2010

Of course, I am making some assumptions here. Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Chances are good the searcher may select VolunteerMatch or idealist.org prior to finishing the complete search. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. Which brings me to my main point.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

NOVEMBER 11, 2010

Why, they went to war , of course. Comment as pts moderator Jagan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! The newly-formed countries of India and Pakistan each wanted control of strategically-placed Kashmir, so what did they do? Image: taruntej via Flickr , CC 2.0

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. Comment as pts moderator Arik Hanson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment But of course, Joe.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

FEBRUARY 6, 2011

Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 11, 2010

Of course I would. Of course Columbus wasn’t perfect. Comment as pts moderator Alexandrafunfit Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Image: peterc8800 via Flickr, CC 2.0 But I live here. I have to do the best I can. pts Settings. Sign out Leave your comment here.

Measurement 47

Measurement Tourism Blogging Twitter 47

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary).

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Comment as pts moderator JMattHicks Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Environmental sustainability is one of the pillars of the University’s strategic plan.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 21, 2010

So of course I checked it out. As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. Can you say OMIGOD?!

Facebook 108

Facebook Twitter Blogging Social Media 108