ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. The methods will vary with individual business goals and needs, but most clients can’t afford to do matrix-mix modeling or complex studies. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. I’m just going to show one slide, how do I make this. This is life on the moon.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. Sponsor a podcast.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. The study suggested that “voices of authority have regained credibility.”

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Doctor Spin

APRIL 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” Source: The End of a Publicity Era: How Ringling Bros. Managing public relations.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. The in-housing trend in PR isn’t entirely surprising. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 17, 2016

My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. My daily newspaper of choice is…The Washington Post. Is your content driving results? Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting.

Interviews 48

Interviews Radio Journalism Newspapers 48

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.”

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

OCTOBER 20, 2015

How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? Instead its senior vice president for global corporate affairs at Amazon decided to publish what looks like a personal blog post on a network popular amongst Silicon Valley workers. Nobody wins in a knock-down, drag-out fight.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

Offleash

OCTOBER 16, 2017

After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. However, it was at this company that I got to know a regular customer who worked in corporate communications at Hewlett Packard.

Agency 40

Agency Journalism Newspapers Employee 40

Waxing UnLyrical

JULY 10, 2013

A while back, I was scanning a few newspapers at work, and saw that in one such outlet, the journalist’s byline was followed by his/her Twitter handle. However, now that we have various platforms to communicate online, why shouldn’t we capitalize on them? On the media side of things.

Pitching 88

Pitching Twitter Social Media Agency 88

Mindful Marketing

JANUARY 31, 2017

Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She has even found time to study politics and culture at Kingston University in London.

Sports 0

Sports Leadership Internal International 0

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. These were only used where there wasn’t a suitable media outlet to place a by-lined article (earned).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example. billion that year to exactly zero in 2018.

Policies 149

Policies Newspapers Corporate Examples 149

Flatiron Communications

APRIL 23, 2015

They did, and soon thereafter, the newspaper of record trumpeted on its front page above the fold (this was pre-digital) the revelation that set BP off on its transformational, case-studied journey.

Tourism 28

Tourism Corporate Case Study Television 28

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

PR Conversations

SEPTEMBER 22, 2015

Nor was it the traditional path for those who undertook liberal arts studies; such degrees did not automatically translate to an (easily found) first position in public relations. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . Mason would later described Sir Trevor McDonald, a legend in the British media landscape, as another inspiration.

Radio 60

Radio Local Meeting Journalism 60

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. We generate business and we show with our behavior that certain amount of money from this business go to good and corporate, social, and responsible causes.

Ethics 52

Ethics Internal International Course 52

Journalistics

SEPTEMBER 10, 2021

Your team of marketing professionals – including corporate communications, marketing communications, and public relations professionals – would develop content in line with the communications needs of the organization. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Maxim Behar

APRIL 2, 2023

Which is to say that they are not good in doing business, maybe they have tried, but did not last much, maybe they are not good at studying, they are not good at doing serious work, and they say: "Let's get into politics," and since the competition there is not that great, they make their way and unfortunately they succeed.

Comparison 52

Comparison Newspapers Course Policies 52

Polaris

SEPTEMBER 2, 2015

Similarly, a corporate spokesperson should take the time to become acquainted with the journalist conducting the interview. Study them and find out: Do they come to the interview prepared? Spend time reading the business pages of the newspaper, watching the evening news, or reviewing your favourite online news source.

Interviews 100

Interviews Media Sports Training 100

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We Leading PR expert and CEO of M3 Communications Group, Inc.

Social Media 52

Social Media Meeting Groups Analysis 52

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017.

Google 40

Google Trends Community Twitter 40

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How To 57

How To Instagram Social Media LinkedIn 57