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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 96
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Yet, in reflection, so much has changed.

Trends 165
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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. I also think we benefitted from the love our community has for the Twins. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). How do you resource that?

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. 5 solo PR pros share how they structure their work day.

Meeting 98
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Getting hired and ahead in marketing and PR

Stephen Waddington

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95