Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? 19) “Numbers on social media don’t necessarily mean message throughput.”.

Corporate 77

Corporate Communications Survey Employee 77

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 28, 2022

Communications teams that have clear objectives tying into business goals and that use consistent metrics to assess their progress against those objectives not only have stronger results, but are also able to contribute to corporate strategy at the highest level.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Additionally the company can host a webinar with industry professionals for an even deeper dive into the product and use the best segments in a social campaign. It can build credibility.

SEO 221

SEO Data B2B Writing 221

Onclusive

MARCH 18, 2021

For example: If they say that they want to increase their Share of Voice and brand awareness in a particular country and are thus going to focus on media relations with top publications in that market, their marketing goal may be to gather more leads in that market, and their business goal may be to increase revenue there.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

FEBRUARY 2, 2022

Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . It’s also a great place for webinars and other free educational content! ThreatPost. Bleeping Computer.

Enterprise 296

Enterprise Trends Journalism Resources 296

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PR Week Webinars. PRSSA Webinars. Share Tweet Share.

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

JULY 15, 2020

Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. Employee engagement and the value that organisations deliver to the communities they serve will set the corporate agenda as we emerge from the crisis. Webinar: A new normal for PR, or the same old tricks?

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Users can track and share media mentions on the go. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She shared her approach on the webinar. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. Content picks from around PR .

Software 89

Software Pitching Measurement Enterprise 89

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JUNE 7, 2022

There are several resources on crisis planning, including books, PRSA courses and webinars. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Read a guidebook (or two). Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The post PR Hacks: Sure-fire Shortcuts to Public Relations Success appeared first on Bianchi PR.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 11) Earned media still reigns as the most credible. .

Marketing 78

Marketing Publicity Survey Study 78

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Stephen Waddington

APRIL 23, 2019

You can catch a replay of the webinar via the Comms School community on Facebook. There’s plenty to choose from in marketing and public relations. Start by following journalists and media related to your sector. Next, find potential employers, both individuals and corporate accounts.

Community 89

Community Twitter Facebook System 89

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. It is also vital to our own career satisfaction. We’d love to know!

Conference 80

Conference Reddit Local Course 80

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Test, test, test. Hunter Montgomery | ChurnZero. Wisdom of crowds.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Michael Ares, MDA Corporate Marketing, LLC.

How To 104

How To Fashion Banking Industry 104

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. media relations, crisis management, social media, etc.) Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Stand out in your industry with advice from Dorie Clark’s webinar. Not so long ago, the world of communication and media relations was both widely misunderstood and seriously undervalued.

Wireless 120

Wireless Hotels Conference Engineering 120

wiredPRworks

FEBRUARY 14, 2022

Nicholas has appeared at SXSW, Social Media Strategies Summit, Page Society Spring Seminar, Brandwatch Now You Know, recorded a Masterclass with Netbase Quid, and has made several Hootsuite webinar appearances. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

Social Media 52

Social Media Trends B2C Media 52

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. A good way to kick it off is to go in on a co-marketing initiative – a study or webinar for example.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

DECEMBER 21, 2021

As a former journalist, I struggle with this blurring of the lines between earned and paid media. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. My B2B clients are more open to sponsored content. Audience building becomes a crucial skill.

Marketing 215

Marketing Content Marketing Social Media Employee 215