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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? No registration is required.

Survey 78
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She shared her approach on the webinar. The program has since grown to 15 schools nationwide.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. With the MAX, the playbook ran out after a few days, and we were in unprecedented territory.

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. The full results of Kevin’s study can be found in more detail here.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next.