Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Axia PR

AUGUST 5, 2020

Although only a few words, correct quote attribution gives your story more clarity and credibility. So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle.

Media Relations 118

Media Relations Corporate Guidelines Communications 118

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. To be clear, media relations ranked fourth on the list.

Media Relations 98

Media Relations Report Industry SEO 98

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. How did they meet? Barbara Rozgonyi on TikTok.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. The post Pharmaceutical Media Relations appeared first on. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. How do Journalists use Twitter? Don’t pitch them right away.

Twitter 100

Twitter Media Relations How To Media 100

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who is authorised to speak to the media? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Axia PR

APRIL 24, 2023

We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals.

Media 118

Media Corporate Media Relations Communications 118

Axia PR

APRIL 24, 2023

We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals.

Media 118

Media Corporate Media Relations Communications 118

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

PR News

JANUARY 6, 2020

The post Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins appeared first on PR News.

Corporate 87

Corporate Brand Branding Reputation 87

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 74

Corporate Crisis Management Crisis Government 74

Axia PR

APRIL 24, 2023

We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals.

Media 104

Media Corporate Media Relations Communications 104

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The news media will continue to grapple with social, economic and technological changes.

Journalism 165

Journalism Real Estate Survey Report 165

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 29, 2018

9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. 20) “We do not control the message.”.

Corporate 73

Corporate Communications Survey Employee 73

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. One of a corporate communicator’s most important partners is the chief executive.

Corporate 60

Corporate Communications Employee Conference 60

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Whether it’s media relations or developing social strategies, we help them drive powerful connections between themselves and the greater good. We give a s**t. Constance & Julia.

Corporate 60

Corporate Employee Community Banking 60

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. The ethical considerations for public relations and journalism have similarities and differences.

Communications 187

Communications Sports Journalism Fashion 187

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Volunteers for PR Paid Forward also helped an environmental nonprofit create a social media campaign that raised awareness about an important issue. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 143

Nonprofit Local Training Media Training 143

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Onclusive

FEBRUARY 24, 2021

The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

Comparison 296

Comparison Advertising Advertising Reputation 296

Axia PR

JULY 2, 2020

When it comes to media relations and corporate communications, PR pros should follow AP Style. Clear, consistent copy editing improves your company’s corporate communications. Anytime you communicate with a client or customer, you make an impression on behalf of your company.

Corporate 127

Corporate Media Relations Communications Company 127

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78