Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. What are your brand attributes and keywords?

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

JUNE 11, 2020

These forms of content can be created on the heels of a successful press release to reinforce the organization’s message and help tell a broader story of success, growth, or maybe corporate values. . It can build credibility. Not only does the press release do its job of spreading news about company activity, but it adds credibility.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

OCTOBER 13, 2020

Successful blogs budget for distribution One of the primary motivations for corporate blogging in B2B marketing is to build an audience. The posts that perform well organically are often good candidates for paid media such as social media advertising , repurposing as sponsored content and paid email distribution.

B2B 147

B2B Study Blogging Marketing 147

PRSay

JUNE 7, 2022

Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Connect with her on LinkedIn. Photo credit: adobe art ].

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. You can also post your questions in the #PRStudChat LinkedIn Group.

Social Media 150

Social Media Pitching How To Media 150

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. You can also search sites such as LinkedIn, Quora, or Reddit. Coursera , and LinkedIn. Follow subject matter hashtags and experts on social media. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest.

Conference 80

Conference Reddit Local Course 80

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Cision

APRIL 18, 2017

Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Prakkypedia

AUGUST 9, 2014

Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Find out their areas of expertise and take a look at their career history (LinkedIn is invaluable there, or a good coffee meeting).

LinkedIn 105

LinkedIn Local Meeting Corporate 105

Prakkypedia

SEPTEMBER 19, 2016

After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive. But is your client using it actively?

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Connect with her on LinkedIn. Very cliquey and judgey.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations.

Blogging 78

Blogging Agency Community Local 78

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. It originally appeared on Tara McDonagh's LinkedIn. They are your partners and brand representatives, working to achieve your business goals. This post has been republished with permission from the author.

Communications 99

Communications Comparison Exercises Interviews 99

Critical Mention

MAY 25, 2022

Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management. Onclusive is owned by technology investor Symphony Technology Group (STG). This acquisition was advised by Canaccord Genuity LLC and Paul Hastings.

Technology 78

Technology Financial Corporate Reputation 78

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. PR is about who you know. Not really, or at least not entirely.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Bianchi Biz Blog

AUGUST 21, 2023

You can follow Mary on LinkedIn and Twitter. We have a home in Ireland and I wish I could visit there every year, multiple times a year but do make the most of every visit we make!

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Lots of ghostwriters work with CEOs to write LinkedIn updates.

B2B 102

B2B Twitter Brand Branding 102

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Drop me a comment below or on Twitter or LinkedIn. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective.

Media 113

Media Radio Television Sports 113

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

PR Job Coach

MARCH 23, 2010

PR Pro Hard Skills Corporate finance. Media relations. Public relations. Is your Linkedin Profile compelling. Jack of all trades. Presentation skills. Short learning curve. Team player. Trend/Industry follower. Solid understanding of business. Strategic planning. Statistics. Flexibility. Persuasiveness. Articulate.

How To 150

How To Conference Google Analytics 150

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 92

Writing How To Print Corporate 92

The Resolution Blog

OCTOBER 7, 2015

From a client’s perspective, surely it makes sense to have the same agency doing your analytics and measurement, your technical SEO, your content marketing, your stakeholder/influencer engagement, your proactive and reactive media relations? #E: I’m an ex-journalist, an award-winning PR…I don’t do paid media.

SEO 120

SEO Engineering Content Marketing Agency 120