Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Stern + Associates

APRIL 26, 2023

In a fast-paced and ever-changing technological landscape, it can be difficult to keep up with the latest trends impacting business around the world. At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023.

Technology 62

Technology Engineering Corporate System 62

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62

Energy Technology Government Financial 62

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Located in the Eastern Finland town of Savonlinna it gathers large crowds and groups of decision makers every year in July to this beautiful lakeside castle town.

Radio 64

Radio Pinterest Television Government 64

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 104

Groups Employee Strategy Ethics 104

PRSay

JULY 1, 2022

New technology, new commitments. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. Dilenschneider founded The Dilenschneider Group in 1991. In 1987, we talked about media responses and media monitoring.

Handbook 191

Handbook Publicity Newspapers Television 191

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 264

Ethics Automotive Technology Conference 264

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

PRSay

APRIL 22, 2020

Companies are investing in collaboration tools and activities, such as virtual happy hours, wellness programs and even digital hubs with interest/support groups. Stacey Jones, head of corporate communications at Accenture, said her company has been helping people around the world maintain ties to each other and clients.

Employee 176

Employee Crisis Survey Study 176

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Find the people or groups your organization is helping and give them voices. The webinar is available for free to PRSA members. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. The post How to Communicate Effectively: 3 Lessons from FDR’s “Fear Itself” Speech appeared first on Stern Strategy Group.

Communications 107

Communications How To Banking Government 107

ImPRessions - Crenshaw Communications

JULY 25, 2017

One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Our team worked closely with the Graeter’s PR group to ensure equal billing for the two in press materials, product deliveries and media coverage.

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

AUGUST 27, 2019

Rachel I’ll be an ambassador for the strategic leadership role PR plays and create board level advocates for PR. Rachel As an industry we need to recognise our responsibility to the next generation, growing up surrounded by fake news, a rapidly changing media environment and digital technologies.

Government 113

Government Education Community Big Data 113

Sword and the Script

MARCH 22, 2022

It’s not every day the technology analysts at Gartner poll communications leaders, which I think lends credence to the idea of influence. Gartner tends to serve clients in the B2B technology sector, so I imagine the results are weighted here. Size and turnover on comms teams also rise. “If Canada, France, Germany and the U.K.

Survey 96

Survey Communications Employee Technology 96

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. In the last few years, CBD has gone from being a curiosity to seeing mainstream use across all socioeconomic groups in the United States. Here are three takeaways from the survey.

Survey 87

Survey Measurement Employee Retail 87

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. To get the ball rolling, following are some examples of what your stakeholder group list may include: Board members. Step 1: Identify your stakeholders. Candidates. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. How does each stakeholder group prefer to consume their media? Step 2: Understand your stakeholders. Crisis communication is all about, you guessed it, communication!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stern + Associates

MAY 11, 2022

The post Lessons from Moderna: Leverage the Power of Artificial Intelligence appeared first on Stern Strategy Group. Once they rethink their processes and organize differently, they will see that superpower is available to them too.”.

Case Study 62

Case Study Analytics Study Financial 62

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 103

Technology System Data Leadership 103

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

SEPTEMBER 13, 2019

Both candidates have focused on three broad themes: leadership in practice, training/education and CIPR membership. Mental health and wellbeing The CIPR Health group published a guide and webinar about mental health in the public relations profession on the first day of the election.

Transportation 60

Transportation Groups Training Twitter 60

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I am honored to lead a talented, smart group of health care PR professionals. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

FEBRUARY 16, 2017

The group will discuss how PR pros can show tangible results for their efforts using meaningful data and helpful technologies. The panel will be monitored by John Federico , Co-Founder of Eventhero. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8!

Meeting 50

Meeting How To Analytics Measurement 50

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158