Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 103

Survey Media Relations Corporate Communications 103

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

Web 40

Web Marketing Engineering Reputation 40

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. Take Kohl’s, for example.

Corporate 60

Corporate Strategy Pinterest Web 60

Maxim Behar

APRIL 2, 2024

This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web. The fall of Communism in Eastern Europe, for example. Their messages might have even been different, but they were all one-way. No dialogue.

Print 64

Print Social Media Web Television 64

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Scott cited two such examples that illustrate the point. Job search can be thought of and acted on in that same vein.

Corporate 274

Corporate Leadership Advertising Advertising 274

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Look at what happened with the Corporate Memphis design trend a few years ago. For example, about ten years ago plain, san-serif fonts made a comeback and saw their day in the sun once again. Original Imagery. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Maintaining Good Reputation Hygiene .

Reputation 78

Reputation Web System Data 78

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. To that end, a key requirement of a PR firm is its capacity to conceptualize and develop web content that can meet combined needs of prospects, customer and influencers, including the media.

Corporate 60

Corporate Communications Web Creativity 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? Georgetown: What is IMC?

Corporate 61

Corporate Communications LinkedIn Agency 61

Prakkypedia

NOVEMBER 3, 2019

In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication. I often see enewsletters, web pages, social media posts and flyers which are poorly written, and I’d love to get stuck into them and make improvements. PIRSA produces PestFacts.

Writing 80

Writing Government Web Meeting 80

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. On donations?

Measurement 122

Measurement Communications Survey Web 122

Communications Conversations

MAY 5, 2020

For example, if you’re just looking to get through the next year-plus, you may just look for smaller projects here and there. You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. The answer to that question will drive a lot of decisions.

How To 171

How To Web Meeting Employee 171

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. Consider the example above. For example, some higher ed brands I researched on behalf of one client were posting to Twitter a whopping 50+ times per month! It’s a big task. And multiple rounds of revisions.

Creativity 170

Creativity Consumer Social Media Facebook 170

Communications Conversations

NOVEMBER 10, 2016

Take Nissan, for example. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Those are just two examples of stories I’ve heard about lately. The early results? Not too shabby.

Mobile 122

Mobile Employee Communications Retail 122

Flack's Revenge

NOVEMBER 10, 2014

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. I don’t mean to single Carr out.

Advertising 235

Advertising Advertising Brand Branding 235

Communications Conversations

MAY 15, 2018

In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). So, let’s recap: Reddit has the third-largest user base on the web, it’s growing, and it’s users spend more time on Reddit than users do on Facebook or Twitter. The answer is complex.

Reddit 76

Reddit Brand Branding Web 76

Presspage

FEBRUARY 20, 2018

Ohio Health The Ohio based healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties.

Healthcare 89

Healthcare Brand Branding System 89

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. 1 Silfwer, J. 2019, October 19). Doctor Spin | The PR Blog. 2 Press kit.

Media 52

Media Wikipedia Product Launch Journalism 52

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” This is just one example. The press release was an old-school instrument for communication with our client’s target audience.

Social Media 59

Social Media Facebook Airlines Web 59

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals.

Media 268

Media Data Google Report 268

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services. Regarding social media, a PR professional must be everywhere and on top of everything.

Ethics 64

Ethics Social Media Local Corporate 64

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. For example, it partners with publishers directly and LexisNexis. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. Syndicated content.

Tools 161

Tools Media Software Analysis 161

NewsWhip

MAY 13, 2022

At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022. May 13th: The top publishers on Facebook in April 2022.

Facebook 78

Facebook Reputation Analysis Web 78

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes.

Media 230

Media Measurement Advertising Advertising 230

Cision

JULY 27, 2017

Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 92

Publicity Media Advertising Advertising 92

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR So, what do you have to do exactly?

Brand 52

Brand Branding eBook Resources 52

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. Journalists like to build an ongoing relationship with a PR or corporate communications person. 4 HEY, YOU’VE GOT TO HIDE YOUR PR PERSON AWAY.

Mobile 91

Mobile Corporate Survey Web 91

Communications Conversations

DECEMBER 17, 2014

For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We really do have more fun than you corporate folks. I’m not saying corporate folks don’t have ANY fun–just that agency folks have relatively more fun along the way.

Corporate 148

Corporate Fashion Agency Travel 148

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. The implication is that free is rather expensive and can skew perception of a market (Thanks to Copyblogger’s Brian Clark for this example). Don’t Write Like a (Corporate) Robot. Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

JANUARY 16, 2024

There’s only one other vendor I’m aware of that does this and it’s a good example of AI augment, but not replace, PR professionals. Propel does not have its own bot crawling and indexing the web. For example, in 2017 they said they had raised about $1 million in funding and had 22 customers. They’ve got 4.5

Software 144

Software Pitching System Analytics 144

Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. For example: I’ve had many instances of clients or employers requesting ‘media coverage’ without elaborating on the why.

Measurement 92

Measurement Customer Service Web Course 92

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. The screenshot below is an example profile for Erik Sherman who has been a freelance journalist for many years.

Company 154

Company Tools Technology Software 154

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. For example, you can sort results by the level of engagement or reach. Below is an example of an online newsroom. What I saw was quite impressive.

Software 117

Software Tools Publicity System 117